Masters of Marketing - Lifecycle Performance Pros

Every little bit helps you get the edge on your competition.
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7) File name/domain name
Include your Specific Keyword in the filename of your html
page. It just might add a relevancy point or two with the
engines. So if your Keyword-Focused Content Page is that
TIER 2 page about "outlet malls" that we discussed earlier
("Top Factory Outlet Malls Where You Can Shop Via The Net"),
let’s name the file...
"outlet-malls.html"
The full URL, therefore, would be...
http://www.WORLDSBEST-FashionFactory-outlet-stores.com/outletmalls.html
The only exception to this, of course, would be your home
page. The home page must be named "index.html" -- but that’s
OK. We already have its Specific Keyword included in the
DOMAIN name, because it is your Concept Keyword!
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8) Image ALT tag and name of image
This is probably the least important, but what the heck.
Name one or two of the graphics on each page after that
page’s keyword focus. For example... outlet-malls.gif. And
make its ALT tag "outlet malls," too.
Ask a techie, if this is a bit complicated. :-)
--
OK, that’s basically how to put together a HIGH-VALUE
content page that hits both key points...
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Deliver VALUABLE content to your readers...
... *AND* tasty content to your spiders.
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