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Masters of Marketing - Lifecycle Performance Pros

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"The choices we make dictate the lives we lead."<br />

Pick something you know and love...<br />

... *AND* that has excellent PROFITABILITY!<br />

If I had to summarize the ENTIRE Affiliate <strong>Masters</strong> Course<br />

into just two lines, it would be the two you just<br />

read...<br />

-------------------------------------------<br />

Pick something you know and love...<br />

... *AND* that has excellent PROFITABILITY!<br />

-------------------------------------------<br />

One without the other is much less likely to succeed.<br />

Yes, you can win by doing something you don’t enjoy doing.<br />

But it’s a heck <strong>of</strong> a lot harder.<br />

And sure... you COULD just say "to hang with what people<br />

will pay for," I want to do what turns me... and that would<br />

be OK. You might even "luck into" a winner <strong>of</strong> a concept.<br />

But it WOULD be luck. On the other hand, if your pay<strong>of</strong>f is<br />

the sheer enjoyment <strong>of</strong> doing a hobby, that’s great, too.<br />

-----SIDEBAR-----<br />

One <strong>of</strong> the most clear-headed thinkers, and biggest winners,<br />

and one <strong>of</strong> my favorite writers on the Net, is John Audette.<br />

John calls this... "Niche with Passion." It’s one <strong>of</strong> his<br />

"Sweet 16 Principles for Building a Successful Internet<br />

Business"...<br />

http://www.audettemedia.com/tools/priciple05.html<br />

When in doubt... err on the side <strong>of</strong> passion. :-)<br />

-----SIDEBAR-----<br />

It takes a cold-hearted business person to make money at<br />

something that she does not particularly like. Few <strong>of</strong> us<br />

qualify. Of course, if you DO, don’t hesitate to go where<br />

the PROFITABILITY seems to be, first and foremost! :-)<br />

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