Masters of Marketing - Lifecycle Performance Pros

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Here’s Tony’s Million-Dollar Secret:
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It’s actually real easy! While all the other infomercials were
concentrating on the benefit of strengthening your abdominal
muscles, Tony took it a step further and said (and showed) how
his "new" abmachine will ALSO strengthen your neck and back
muscles and help relieve low back pain.
Now, let me ask you a question - how many people do you know
have some type of back pain’ Chances are a WHOLE BUNCH!
Tony opened up and expanded on a market that ALREADY existed.
Not only did he get all the people with stomach problems to
identify with his product, but he also got another huge portion
of the population with back problems.
Is he a genius’ Probably not. Is he creative’... DEFINITELY!
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Summary:
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So, once you find the product with an existing market, improve
it and make it better. Offer a better guarantee or more bonuses.
Brainstorm on the benefits and open the market up to more people
who can identify with your product.
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My Own PROVEN Success Secret...
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In fact, this is precisely the reason for the huge success of
my Cash Flow Reporter Software Package (for both myself, as
well as my customers and affiliates!)
http://www.cashflowmarketing.com/reporter/index.cgi’11535
We took a product idea that’s been around for hundreds of years
(and has a proven and guaranteed track record for success!) and
improved the content, as well as the delivery of it (perfect for
the Internet!) That’s why it’s been a winner right from the start...
for both me, as well as my customers!
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