20.07.2013 Views

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Sex<br />

S<strong>of</strong>tware<br />

Sports<br />

Telecommunications<br />

Toys<br />

Trade<br />

Transportation<br />

Travel<br />

Video<br />

Weather<br />

Take your time on this -- the final concept will, after all,<br />

form the foundation for your affiliate business. So, now<br />

that you have *READ* this far, Review all the above<br />

brain-stimulators with pen and paper (or keyboard) in hand.<br />

Write down concepts as they hit you -- make as long a list<br />

as you can. Don’t censor yourself. Just write down ideas<br />

for Site Concepts as they occur.<br />

Next, pick the three concepts that you LOVE the most *and*<br />

that you think would have some appeal for others -- this is<br />

your "short list" <strong>of</strong> Site Concepts. Remember... if a concept<br />

REALLY turns you on, you won’t be working. You’ll be<br />

playing. So focus on topics that you LOVE.<br />

--<br />

You are now at a critical LOOP POINT. What do I mean by<br />

that? Well, at this point, there is no way to tell you which<br />

Site Concept to pick. Here’s why...<br />

You definitely know which Site Concept excites you the most,<br />

but you have no idea which one is most pr<strong>of</strong>itable. You do<br />

not have enough information yet. So...<br />

Simply start with the Site Concept that excites you the<br />

most. As you accumulate more information during DAYS 2, 3,<br />

and 4, grow your concept so that you maximize its pr<strong>of</strong>it<br />

potential...<br />

For example, let’s say that your passion is the Renaissance<br />

artist, Sandro Botticelli (1445-1510), a highly individual<br />

and graceful artist who fell out <strong>of</strong> fashion and died in<br />

obscurity (hey, in art, ya gotta be good to die broke!).<br />

It’s your passion to give this man his due on the Net.<br />

135

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!