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Masters of Marketing - Lifecycle Performance Pros

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Nope!<br />

No more than investors are the only ones who would search<br />

for "penny stocks."<br />

When I was marketing my first product, PennyGold (penny<br />

stock investing s<strong>of</strong>tware -- now sold out in order not to<br />

weaken the strategy -- lucky owners have done incredibly<br />

well with it!), I must have done THOUSANDS and THOUSANDS <strong>of</strong><br />

searches on "penny stocks"... ALL on the major engines.<br />

WHY did I do that’ Because I wanted to see how PennyGold was<br />

doing on these engines, and I wanted to see who was beating<br />

me! And in fact, that’s exactly how I found lots <strong>of</strong><br />

competitors! So...<br />

Come back in time with me, to when I was just starting out<br />

with my penny stock s<strong>of</strong>tware (Please, don’t ask me about<br />

whether you can get a copy <strong>of</strong> PennyGold. We no longer<br />

market this -- we stopped at 1,000 copies, as originally<br />

advertised. Those people who were lucky enough to have<br />

stumbled upon a good thing have had great returns.)<br />

Let’s say that, when I was doing my searches for "penny<br />

stocks," you had *ALREADY* created a Theme-Based Content<br />

Site that was all about aggressive forms <strong>of</strong> investing...<br />

"theaggressiveinvestor.com."<br />

After doing your DEMAND and SUPPLY research, let’s say, too,<br />

that you had dedicated one <strong>of</strong> your site’s pages to "penny<br />

stocks." You wrote it to provide HIGH-VALUE content *AND* to<br />

also appeal to the Search Engines (more on this tomorrow).<br />

What would have happened’...<br />

I’d still be golfing today! Here’s why...<br />

I surely would have found your page sooner or later, likely<br />

several times, on one or more <strong>of</strong> the engines. Really,<br />

there’s no magic involved. After all, you simply followed<br />

the basic principles <strong>of</strong> how to please the Search Engines.<br />

This is not rocket science. Nor is it spam -- you have<br />

simply created good content that is <strong>of</strong> HIGH-VALUE to me,<br />

your POTENTIAL visitor who was searching for your info,<br />

*AND* that the engines have ranked highly. So I would have<br />

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