Masters of Marketing - Lifecycle Performance Pros

3) Now your Click IN Analysis can track both the INcoming
traffic and your Click Through Analysis can see how many of
those folks coming IN actually go to your income-generating
programs (or your sales site, online store, etc.)
You’ll know exactly and you will be able to say...
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"This ezine ad on this day (or this pay-per-click
listing) brought in this many visitors of which
this many clicked on to this and that merchant."
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Since you know the Conversion Rate for each of your merchantpartners
(or your sales site/store), you know whether it
makes sense to keep advertising, or to find more targeted
e-zines (or more targeted keywords on the pay-per-clicks).
This technique works for e-zine ads, opt-in mailings,
article submissions that direct readers to your Theme-Based
Content Site. And it can be very helpful to test the
cost-effectiveness of the pay-per-click Search Engines
As I said, though, this requires a fair degree of savviness
and some work. Definitely for power users only.
And, if it’s more appropriate to send readers DIRECTLY to
your merchants (instead of a page on your site), then this
extra stop would not be a good idea.
Still, something to keep in mind. :-)
-----POWER-USER TIP-----
Bottom line for DAY 10’...
Know your visitors -- they are the heart of your business -by
following traffic stats. And tracking links IN and OUT
is the key to maximizing INCOME while getting the most
return from all your traffic-building EXPENSES.
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Please complete your DAY 10 Goal-of-the-DAY, and take note
of your Ongoing Goal...
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