Masters of Marketing - Lifecycle Performance Pros

fashion-designers-magazine.com
The domain contains your VPP. It says exactly what your
site delivers, and that you’ll be delivering it through the
format of an online magazine/Web site.
No, the name is *NOT* particularly clever. Using words like
Herald or Express *WOULD* sound and look much slicker
(ex.,"FashionDesignExpress.com). But using "magazine" gives
you a better edge with the Search Engines, for two reasons...
1) There’s a slight advantage to having your keyword within
the domain name. But more importantly...
2) You’ll be using your name over and over in your copy. No
one searches for "FashionDesignExpress." But lots of people
search for "fashion magazine." And, since few people use
quotes when they search, the "fashion" and the "magazine" do
not have to be together. So this gives you "findability"
for "fashion magazine" and "fashion designers" and even
"designers magazine."
Add a byline like...
"The Fashion Design Magazine...
... By, About, and For Fashion Designers"
Include this on every page, under your logo.
Your magazine format gives you the flexibility to cover a
wide range of topics related to fashion design and
designers. Use the BREAKOUT techniques described in
DAY 3 to generate more and more topics
related to fashion design and designers (jewelry topics,
famous designer bios, etc., etc.).
You’re off and running with a great concept like this. Just
one more thought...
Let’s say that fashion-designers-magazine.com SUCCEEDS
really well... Hey, it should! You’re doing everything
right. But...
It will be too late to register related domains later. Do
it now, with an eye to expanding your concept in a few
months or so (as discussed above for artchive.com)...
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