20.07.2013 Views

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

"How to Create and Present a Successful ___________"<br />

Attached to this email is the PDF file with the<br />

information.<br />

To open it you’ll need the free Acrobat Reader.<br />

Download the latest version from:<br />

http://www.adobe.com/prodindex/acrobat/readstep.html<br />

Then just click on the file below, and it will open<br />

automatically for you in Reader.<br />

You’re also signed up to my regular newsletter.<br />

You can always unsubscribe at any time (see below),<br />

and your name is never used elsewhere.<br />

Enjoy your read, and I look forward to hearing<br />

your opinions!<br />

Warmly,<br />

(Your name)<br />

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^<br />

(Full signature file)<br />

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^<br />

* * *<br />

Followup Letter 1<br />

^^^^^^^^^^^^^^^^^^^^<br />

This first follow-up can be written to be used in two ways:<br />

1) To remind your prospect about your original <strong>of</strong>fer.<br />

2) To <strong>of</strong>fer a free bonus if they buy within the time-frame.<br />

The second way is the most effective. To make this work,<br />

you’ll need to provide a bonus product.<br />

Sample<br />

---------------------------<br />

Subject: URGENT - Time-sensitive Free Bonus!<br />

535

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!