Masters of Marketing - Lifecycle Performance Pros

First... the Title appears as a link...
> WORLD’S BEST Fashion Factory Outlet Stores,
> The Cream of Cyber Discount Fashions
This is followed by the H1 tag and the beginning of the body
copy...
> Fashion Outlet Stores Nirvana Ever been on the road,
> far from home, when what do you see’... a mall jammed
> with fashion outlet stores!
Yup, that would pull me through to your page! So you see
how important it is to start your body copy STRONGLY, as we
did above. Now don’t blow it! OVER deliver great content in
your body copy.
Your intro paragraphs establish your VPP while quickening
the pulse of your reader. After that, you’ll deliver the
benefits of your site... you’ll answer the "what’s in it for
me" question that every visitor asks when arriving at a site.
And you’ll do it while blending in your keyword. You should
not only work "factory outlet stores" into your copy, but
also common synonyms and variations like "outlet stores" and
"fashion outlets" and "fashion malls" and "discount
fashions" and "discount outlets" and "discount malls."
And also work in General Keywords that would likely be
associated with your keyword (ex., shopping, shops, savings,
discounts, etc.). If someone searches with part or all of
your Specific Keyword *AND* one of these General Keywords,
you’ll have a good shot at being found. *AND* you’ll have
a high-quality, interested and motivated visitor!
Remember though, that synonyms and variations should not
reduce your main keyword ("factory outlet stores") to near
invisibility. Establish your main keyword and then sprinkle
in the synonyms and variations.
How long should a page be’ As long as it needs to be, but
no longer! Don’t worry about what the Search Engines think
about length -- that’s only important to your reader.
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One technical consideration. For technical reasons, don’t
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