Masters of Marketing - Lifecycle Performance Pros

Remember, links go BOTH ways (IN and OUT).
Ongoing Goal... Add other links (both ways)
with major directories and theme-related
ones. Trade links with other sites as you
discover them.
As your pages start to rank at the engines...
Tweak, Link, Re-submit, Track. Then do it
again. When a page hits the Top 10, STOP.
Return to DAY 6, create more HIGH-VALUE
content and then...
Yup... Tweak, Link, Re-submit, Track.
With these goals in mind...
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Web site traffic is NOT like the weather! You can do much
more than just watch and talk about it.
Now that you know how your pages rank for your keywords, and
since you’ve experimented (in DAY 6) with a variety of
"formulas" while sticking to basic "Search-Engine-sexy"
principles, you can start to tweak your pages.
Add an extra keyword to the title. Or increase the amount
of content. Or decrease it. The key is to note which pages
are doing well and start to reproduce those successes.
So tweak, re-submit, and track. Then repeat. Sooner or
later, you’ll start to rank well for more and more pages.
Soon after that, you’ll start ranking well for MANY of your
pages at MANY of the engines.
Bottom line... Try to get HALF of your pages in the Top 10
in at least HALF of the engines. At that point... STOP
TWEAKING! Don’t try to get into the Top 10 for ALL pages in
ALL engines. You’ll only drive yourself crazy, wasting
time. And if you have a spot in the Top 10 for ANY page,
NEVER try to make that page better... you’ll go backwards
more often than not.
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"Why be happy with HALF and HALF?"
Hey, who asked that? Great question!
I don’t mean to imply that you should be DELIGHTED. If some
pages are simply off the ranking radar (especially if they
don’t score well in any engines at all!), review them to
make sure that you are not making any gross errors (see DAY
6?s information about how to write a high-ranking page). If
you’ve done a good job, and if you’ve tried a couple of
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