Masters of Marketing - Lifecycle Performance Pros

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over 6%). Banner advertising is always a work in progress. Banner ads get worn out, and need to be replaced to recapture the attention of any given website's regular traffic. Right now as I type this, my main business needs about 20 new banner ads because the click rates on our existing ones have fallen off. But this is work that only needs to be done once every 3 to 6 months, in my experience. In the next few dozen pages I’m going to tell you how to make banner ads, how to design them for a high click-through rate ("CTR"), what to link them to (hint: NOT your home page!), and where to buy your advertising. And no matter how much I talk about high CTRs in this report, targeting and qualifying your market all the way from the banner impression through to the sale is just as important! A highly qualified 1% CTR is far more valuable to you than a poorly qualified 10% CTR! This has been a free book excerpt from "The Banner Advertising Traffic Machine" (60 pages, $47), the only resource you need to find out how to design and create banners, buy advertising, track everything, follow up, and get profitable. http://www.banneradmagic.com * * * Message #3 Delivery: Day 6 Subject: The R-Rated Flames Book and BannerCalc FREE A message from Scott Alan Covert at http://www.banneradmagic.com Until Saturday, February 17, 2001 I’m offering BannerCalc, a very small and useful piece of software which calculates banner ad and ezine ad campaign profit/loss based on your input, FREE to buyers of "The Banner Advertising Traffic Machine". Also, until Saturday, February 17, 2001 I’m offering "The 462
R-Rated Flames Book", a small collection of abusive emails my partners and I have received over the years. This booklet is honest, instructive, frightening, and funny. I feel it’s necessary for online marketers to understand that as they become serious email marketers, abusive emails are inevitable and are nothing to be afraid of, or surprised about. It happens to all of us, but very few "gurus" talk about it, admit it, or tell you what to do about it ... and how to protect yourself! Order "The Banner Advertising Traffic Machine" by Saturday, February 17, 2001 at midnight and get BannerCalc and "The R-Rated Flames Book" as FREE bonuses. Click here to get it: http://www.banneradmagic.com And now, an article about ... Why Banner Ad Costs Are Falling ------------------------------- Most people (those who don’t own a copy of "The Banner Advertising Traffic Machine", especially) think of low response and high traffic-building costs when they think of banner ads. Why is this so? Maybe they’re looking at industry averages and paying attention to what journalists and the inexperienced have to say about banner ads. But there’s another reason too ... Banner Ads Are The "Madison Avenue" Of The Internet Madison Avenue in New York has for decades been known as the place to go for expensive advertising. Direct marketers tend to think this about Madison Avenue ad agencies ... 463
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Masters of Marketing The Future and
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The Future and Power of Email Marke
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Area. Well, “bust my buttons”,
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thinking to do…. Reinventing the
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an email you think is Spam, you can
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Would you like to know how to make
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Ultimately, the important thing to
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The Inetekk system has a new type o
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So the secret is to make your messa
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Copy Tips When writing your copy th
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A Few Ideas For The Best Ways to Pu
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Aweber Series is sent to follow up
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* This is Great! How do I Order? To
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* Relationship Building * Enhanced
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Message #3 Delivery: Day 3 Subject:
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a 10% commission on their sales. Go
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P.P.S. Do you know someone that cou
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first letter. Fill in with addition
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second method is to login to the On
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"Hello. I enjoy your service. you
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P. S. The AWeber Affiliate Program
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Success Applications don’t let va
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www.foreclosureworld.net P.S. For g
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When away from the office Yanik enj
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2. Do you want it to be easier than
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** Free Bonus Gift #7 ** (Advanced
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, I look forward to having you as a
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Or, pick up the phone and dial 1-80
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J. Yanik Silver, President Surefire
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Yanik Yanik Silver J. Yanik Silver,
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Terry Dean Terry Dean has been runn
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a few of the techniques available.
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10. Every aspect of your site and m
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you can complete in a short time fr
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Now, onto the report... Last time w
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Too many people skimp in this area
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Some of the ideas we have listed ab
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have...Do you need help with headli
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want to use a lot of quick benefit
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sales letters in no time flat. 60.
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should try to avoid picking too big
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space. 72. Don’t be afraid to mak
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Do the two above things and you wil
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can drive hundreds or even thousand
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By using free ads first, you will b
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Advertise it, and they will come. Y
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deck to 100,000 readers for $1,500
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a digital camcorder and begin creat
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Your Marketing Friend, Terry Dean w
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ecome a top-selling affiliate (or r
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-----SIDEBAR----- The Affiliate Mas
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o The "Valuable PRE-selling Proposi
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PROFITS does *NOT* imply that you m
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OK, that wraps up EXPENSES and traf
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NOT make money. That’s how all th
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(and a few over 20%!), I figure tha
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-----------------------------------
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................. Back already? Let
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2) *WHAT YOU SAY* to her, and 3) *H
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as an example... Let’s say that y
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it, of course. And *YOU* are really
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that is dedicated to selling our Si
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of concrete statues and another one
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Before proceeding to DAY 2, please
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eceive the 5-day course by sending
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on Conversion Rates (DAY 1) It’s
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occupation? Is it research? Helping
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Sex Software Sports Telecommunicati
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Or do you grow it into a comprehens
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With these goals in mind... -------
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257 men’s fashion 252 celebrity f
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http://www.altavista.com/ http://ww
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If the idea of a database or spread
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http://www.yahoo.com/ 2) Below the
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o some good leads to merchants who
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POSSIBLE PARTNERS and IDEAS FOR CON
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http://www.GoTo.com/ At the time of
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Site Build It! Manager AUTOMATICALL
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* discount fashions * fashion outle
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Yes, this site makes a common mista
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enjoy. I’ve done my prep actions.
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call center operations call monitor
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and PRUNE a whole new series of HIG
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for PRICING info -- if we can inter
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-Ken ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Hello again. Nice to see such enthu
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Or if that turns up a blank, like t
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Alexa.com. -----SIDEBAR TO AFFILIAT
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Coupons Courses/education Games Gif
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Join each of these backend provider
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starts generating this kind of traf
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that are tightly relevant to the co
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-----SIDEBAR----- Great affiliate s
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to the level of fraudulent activity
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o Shoebuy.com only has 155 links co
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"By failing to prepare, you are pre
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worked your way through DAYS 2, 3,
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Yes, I do want to have my cake and
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ii) pricing-on-the-net.com VPP = "p
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https://secure.kudosnet.com/domain/
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To register your domain name, you n
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More importantly, though, is that e
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not a great believer in the value o
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K-I-S-S -- When a reader hits your
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fashion-designers-magazine.com The
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The Site Build It! Manager is free
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"The choices we make dictate the li
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Yes, finally!... We’re ready to s
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and finding beautiful, cheap buys a
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you are simply writing to ALSO sati
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Whether you are a tech-expert or a
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Your home page should not link to a
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the home page to them... more on th
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deliver’ 2) *WHAT* is your unique
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e giving all the best of it right h
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o And consider adding a common syno
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First... the Title appears as a lin
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single theme, the better you’ll d
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We concentrated on the home page, b
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fool anyone. So they were ethically
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For those of us who want to attract
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the above seems very complex. Part
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http://www.associateprograms.com/ h
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The SiteBuilder includes... o Page
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Nope! No more than investors are th
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Make Your Site SELL! -- at under US
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-- they’re all dying for a great
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Allan Gardyne (yes, of associatepro
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Traffic. Visitors who read your con
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o you’ll establish a strong, sust
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DAY 3 -- Develop HIGH-PROFITABILITY
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Lycos http://www.lycos.com/addasite
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3) AgentWebRanking Suite -- as oppo
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If time is money, Site Build It! is
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times to improve it without results
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presently. Why? Because most sites
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-----SIDEBAR----- So... both linkin
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directories. Let’s start with #2
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Register for an account with them a
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20" search results spots (searchers
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id makes FINANCIAL SENSE. You do no
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to the specific page on your site t
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Affiliate Masters Course. The Site
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For instructions on how to submit..
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---------- Ask Jeeves http://www.as
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guaranteed, I would NOT recommend t
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8 biggest pay-per-clicks. When your
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Let’s start peeking inside your "
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areas for content development. o Mo
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ON-SITE links appear on your site,
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E-zine advertising becomes very cos
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Cost’ Included in Site Build It!,
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Here are your best two options. The
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---------------------------- ------
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See that last item above’ ACTION
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features. o Select and categorize e
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demonstrates that building traffic
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"How to succeed’ Try hard enough.
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Dale Armin Miller Dale is the found
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*Most* Online Entrepreneurs Are Fai
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But, as long as you began your idea
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I’m not sure my brother really li
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would see my ad. But now fewer and
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There’s a lot written about how y
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esorting. Wouldn’t you pay me mon
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Dale Armin Miller [Part of the Crea
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Arsenal! [Well, that was true befor
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stars, politicians, and comedians.
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selling’ *That’s* what your mes
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Feel free to pass this along or pos
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Here’s something that will thrust
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accomplishment of actually taking o
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* * * Message #6 Delivery: Day 9 $N
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("Why? Did he invent something I do
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"Refreshing and Exciting. Two words
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My best wishes for your prosperity
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===================================
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===================================
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Either, 1) continue along as you ha
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Sam Robbins CashFlowMarketing.com i
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In the meantime, make sure you chec
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fail and succeed. Get out a pen and
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How To Find "Money-Makers"! -------
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-----------------------------------
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Hi %%firstname%%, A couple days ago
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When your margins are high (like in
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and still become successful. ------
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that you shouldn’t reinvent the w
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egular basis. Are you ready for the
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========= Now, you don’t have to
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* * * Message #6 Delivery: Day 21 S
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countless hours - and at the end, w
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Joe Schroeder Joe Schroeder started
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------3-4 little sales per day and
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***Big Al and Randy Gage do that. H
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****Video’s and home study course
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""It’s EASIER to sponsor a custom
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how easily you can find NEW recruit
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============================== Dead
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Okay, back to the system and WHAT w
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Just a teensey-weensey bit...... Yo
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$197 MLM Course pays $90 ==========
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about your MLM.....................
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Page 415 and 416: 201-439-3147.........24 Hours......
Page 417 and 418: FACT: Over 20% of anyone who BUYS a
Page 419 and 420: Okay, go back in your head to when
Page 421 and 422: Meanwhile, most of the ads that I s
Page 423 and 424: BUT, ADDING a "tag" about a FREE re
Page 425 and 426: #1) The FASTER you show your MLM th
Page 427 and 428: Show them various MLMs. >> Always s
Page 429 and 430: a Kindergarten class, however, what
Page 431 and 432: ** FREE affiliate site ** No one ge
Page 433 and 434: The REASON we give-it-a-way is to I
Page 435 and 436: Yanik Silver You've already seen Ya
Page 437 and 438: Maybe you’ve heard that 1% or 2%
Page 439 and 440: The SRDS is a huge, 4" thick refere
Page 441 and 442: Phrases, Guarantees, Closes, and P.
Page 443 and 444: Hello Again [[firstname]] It’s ti
Page 445 and 446: and you sent me an offer for deeply
Page 447 and 448: * * * Message #3 Delivery: Day 5 [[
Page 449 and 450: Tracking is critical or else you’
Page 451 and 452: out onto the table so that I could
Page 453 and 454: * * * Message #1 Delivery: Instant
Page 455 and 456: * * * Message #3 Delivery: Day 15 S
Page 457 and 458: * * * Message #1 Delivery: Instantl
Page 459 and 460: targeted traffic used to be profita
Page 461: Banner advertising deserves far mor
Page 465 and 466: click-rate banners dumping people o
Page 467 and 468: I will also help you with your over
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Page 471 and 472: Your participation in this affiliat
Page 473 and 474: targeted traffic used to be profita
Page 475 and 476: Email Marketers (Not Spammers) Make
Page 477 and 478: * * * Message #11 Delivery: Day 27
Page 479 and 480: Sometimes the agency won’t tell y
Page 481 and 482: y somebody that I’ve met, had lun
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Page 485 and 486: usiness, I may advise you to NOT US
Page 487 and 488: Sites, Networks And Agencies That S
Page 489 and 490: I make banners that don’t look li
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Page 495 and 496: "Scott, Thanks for the help! You’
Page 499 and 500: Scott Alan Covert http://www.banner
Page 501 and 502: Remember my own experience - under
Page 503 and 504: Scot Dantzer Scot Dantzer is a Phil
Page 505 and 506: * * * Message #2 Delivery: Day 4 Su
Page 507 and 508: * * * Message #4 Delivery: Day 15 S
Page 509 and 510: * * * Message #1 Delivery: Instant
Page 511 and 512: ecomes $7.50 a book. You now have t
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Robert Ser 530.342.9080 Business Di
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customer. Get their emails with per
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* * * Message #3 Delivery: Day 7 .-
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One interesting note: of all the af
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no one who has spammed has generate
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Robin Machris 530.342.7637 Customer
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Next time you read an article in a
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Harmony Major Harmony Major has bee
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C) How to Muscle Your Way Into A To
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Respectfully, Harmony Major P.S. If
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Ken Silver Ken’s been a journalis
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"How to Create and Present a Succes
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in the subject of this email.: "Bon
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Kevin Donlin Kevin Donlin has been
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* * * Message #2 Delivery: Day 2 Su
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Currently, FlipDog has 681,761 job
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Author: "Resume and Cover Letter Se
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* * * Message #1 Delivery: Instant
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PS: Discover the amazing formula to
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===================================
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Take a moment to check out: http://
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Marlon’s ideas literally transfor
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$750,000 in revenue on the Internet
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