Masters of Marketing - Lifecycle Performance Pros

about one penny for each "banner impression"). If our
banners average a 1% CTR (Click Through Rate), that means
60,000 highly qualified and motivated visitors to our web
site. That’s $1 per visitor. A 3% CTR would bring us
180,000 visitors (which would be 33 cents per qualified
visitor), and so on.
The reason banner ads don’t work for most small businesses
that are focussed on making immediate sales, is because
their click rates are far below 1% - 3%, so their cost
per visitor is way too high ($5, $20, even $50+ !) to make
a profit.
What's My Secret?
I make banners that don’t look like ads. They disappear into the
sites they’re on and when people click on them, they sometimes
don’t even realize they’re clicking on an ad. After all,
most web surfers ignore obvious ads on websites.
I also design my banner ads to make a promise, and deliver on
that promise, so that when people click on them and end up at my
website, they are not upset!
The way I conceive and create banners (in 3 minutes apiece!)
is fully described in my book at
http://www.banneradmagic.com
along with dozens and dozens of example banners, some
with statistical results.
A lot of people design banners "sort of" like I do,
but they ruin it by throwing in an orange background, a
border, some animation, or a photo, and boom - now the people
visiting the website automatically look away because it’s
obviously AN AD!
POINT 2: Banners are great for niche targeting
As each year goes by, more and more niche markets can be reached
on the Internet. More traffic is available, and you can target
your banners at specific markets, countries, states,
demographics, and in some cases you can even target specific
pages within specific websites.
I look for $10 CPM deals ($10 cost per 1000 "impressions" of my
ads.) Advertising on networks which promised to deliver me
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