Masters of Marketing - Lifecycle Performance Pros

OPTION 3) Recognize that you’re "in it" more for the passion
than the money. Botticelli rules!
OPTIONS 2 and 3 are pretty clear. Let’s examine OPTION 1
a bit...
Use the BREAKOUT window to expand your Site Concept, or even
to find a new, better direction. Or the "expansion route"
may seem perfectly obvious to you, even without doing the
BREAKOUT brainstorming.
For example, remember this progressively wider concept?...
Do you stop at Botticelli?...
http://www.artchive.com/artchive/B/botticelli.html
Or do you grow your idea to include all Renaissance artists?...
http://www.artchive.com/artchive/R/renaissance.html
Or do you grow your idea to include all artists?...
http://www.artchive.com/artchive/ftp.html
Or do you grow it into a comprehensive art portal?...
http://artchive.com/
Which level should be your starting Site Concept?
Keep doing DAYS 2 and 3 on progressively broader concepts
until you find enough profit potential to proceed. How
broad should you go? Remember the single best
recommendation...
"As narrow as possible, yet...
... still with lots of profit potential!"
In other words, work your way up from Botticelli, to
Renaissance art, to all artists, to "everything art." Stop
as soon as you find a level that has solid profit potential.
Keep your niche as narrow as possible, so that you can build
a site "to fill that glass," yet still make good profits.
Nowadays, I would not start artchive.com as a global art
mini-portal. First of all, I’d go nuts trying to fill this
wonderful site with so much info. And it would look rather
amateurish with just a little content.
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