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gambling in alberta - Research Services - University of Lethbridge

gambling in alberta - Research Services - University of Lethbridge

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1% (or less) <strong>of</strong> Alberta GDP s<strong>in</strong>ce the mid 1990s. Similarly, the percentage <strong>of</strong> after tax <strong>in</strong>come<br />

spent on <strong>gambl<strong>in</strong>g</strong> by Albertans has been <strong>in</strong> the range <strong>of</strong> 2.5% to 3.0% <strong>in</strong> this same time period,<br />

and has not really changed s<strong>in</strong>ce the mid 1990s.<br />

Where is the Money Com<strong>in</strong>g From?<br />

The game orig<strong>in</strong> <strong>of</strong> <strong>gambl<strong>in</strong>g</strong> revenue has changed dramatically over time. The largest<br />

component <strong>of</strong> Alberta <strong>gambl<strong>in</strong>g</strong> revenue from 1970 to 1984 was horse race bett<strong>in</strong>g, chang<strong>in</strong>g to<br />

ticket lotteries from 1985 to 1993, chang<strong>in</strong>g to VLTs from 1994 to 2004, and chang<strong>in</strong>g to slot<br />

mach<strong>in</strong>es from 2005 to the present time. Horse rac<strong>in</strong>g revenue per adult Albertan peaked <strong>in</strong><br />

1979, whereas it peaked for pull-tickets <strong>in</strong> 1987, b<strong>in</strong>go <strong>in</strong> 1992, ticket lotteries <strong>in</strong> 1995, VLTs <strong>in</strong><br />

1998, raffles <strong>in</strong> 2004, and table games and slot mach<strong>in</strong>es <strong>in</strong> 2009. Much <strong>of</strong> the growth <strong>in</strong> EGM<br />

revenue over the years is due to the <strong>in</strong>creas<strong>in</strong>g number <strong>of</strong> mach<strong>in</strong>es, s<strong>in</strong>ce participation rates<br />

have been stable, as has the revenue per mach<strong>in</strong>e ratio (averag<strong>in</strong>g $138,000 per VLT and<br />

$110,000 per slot mach<strong>in</strong>e <strong>in</strong> the past 10 years (adjusted for <strong>in</strong>flation)).<br />

In terms <strong>of</strong> the demographic orig<strong>in</strong> <strong>of</strong> <strong>gambl<strong>in</strong>g</strong> revenue, although more than 70% <strong>of</strong> the<br />

Alberta adult population have participated <strong>in</strong> <strong>gambl<strong>in</strong>g</strong> on an annual basis for the past 20 years,<br />

the frequency and extensiveness <strong>of</strong> <strong>gambl<strong>in</strong>g</strong> (and therefore, <strong>gambl<strong>in</strong>g</strong> expenditure) is not<br />

evenly distributed <strong>in</strong> the population. Rather, there are large numbers <strong>of</strong> ‘light gamblers’ who<br />

occasionally engage <strong>in</strong> just one or two formats, most typically, lottery tickets, raffles, <strong>in</strong>stant<br />

w<strong>in</strong> tickets, and social <strong>gambl<strong>in</strong>g</strong>. At the other end, there are a small number <strong>of</strong> ‘heavily<br />

<strong>in</strong>volved’ gamblers who more frequently engage <strong>in</strong> many different formats.<br />

A small percentage <strong>of</strong> people currently account for the bulk <strong>of</strong> reported Alberta <strong>gambl<strong>in</strong>g</strong><br />

expenditure. Roughly 6% account for 75%, 10% account for 81%, and 20% account for 89%. An<br />

analysis <strong>of</strong> the top 6% <strong>of</strong> ‘big spenders’ shows these <strong>in</strong>dividuals to be more likely liv<strong>in</strong>g <strong>in</strong><br />

northern Alberta and to have higher <strong>in</strong>comes. To a lesser extent, they are also more likely to be<br />

a non-immigrant, <strong>of</strong> Aborig<strong>in</strong>al ancestry, older than 35, male, and be<strong>in</strong>g married or liv<strong>in</strong>g<br />

common law. However, the feature that most clearly dist<strong>in</strong>guishes them concerns their<br />

prevalence <strong>of</strong> problem <strong>gambl<strong>in</strong>g</strong>, where their rate <strong>of</strong> 40.6% is many times higher than the 2 or<br />

3% <strong>in</strong> the general population. In 2008/2009 it is estimated that problem gamblers <strong>in</strong> Alberta<br />

accounted for 50% <strong>of</strong> all reported <strong>gambl<strong>in</strong>g</strong> expenditure, with this ratio be<strong>in</strong>g even higher for<br />

VLTs, slot mach<strong>in</strong>es, and cas<strong>in</strong>o table games.<br />

In terms <strong>of</strong> the geographic orig<strong>in</strong> <strong>of</strong> <strong>gambl<strong>in</strong>g</strong> revenue, almost all Alberta <strong>gambl<strong>in</strong>g</strong> revenue<br />

comes from Albertans. Although 5% <strong>of</strong> visitors to Alberta go to a cas<strong>in</strong>o while they are here,<br />

very few <strong>of</strong> these people have come here to gamble and most <strong>of</strong> their travel-related<br />

expenditures would still have occurred even without <strong>gambl<strong>in</strong>g</strong> be<strong>in</strong>g available.<br />

With<strong>in</strong> Alberta, there are higher per capita reported <strong>gambl<strong>in</strong>g</strong> expenditures <strong>in</strong> northern Alberta<br />

compared to southern Alberta, with the major cities hav<strong>in</strong>g <strong>in</strong>termediate expenditure levels.<br />

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