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„‚ CONDITIONS THAT HINDER EFFECTIVE COMMUNICATION

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SUMMARY<br />

This article has discussed what assertiveness is as well as some preferred methods for<br />

teaching assertiveness. Assertiveness is a dignified approach to human interaction that<br />

preserves the esteem of all parties while, at the same time, accomplishing a particular<br />

objective. Although other training programs may cover some of these skills, effective<br />

assertiveness training packages skills in action-oriented modules designed to change<br />

behavior so that it supports both task and relationship goals in the organization.<br />

Assertiveness training meets ongoing needs; it is not simply a passing fad. The concept<br />

of mutuality addresses many of the equality issues that are important in organizations<br />

and demonstrates a way to honor oneself as well as others. Assertiveness fully supports<br />

human resource values and is still a valid and useful training topic.<br />

REFERENCES<br />

Alberti, R. (1977). Assertiveness: Innovations, applications, issues. San Luis Obispo, CA: Impact Publishers.<br />

Alberti, R.E., & Emmons, M.L. (1975). Stand up, speak out, talk back. New York: Pocket Books.<br />

Argyris, C. (1970). Intervention theory and method. Reading, MA: Addison-Wesley.<br />

Back, K., & Back, K. (1982). Assertiveness at work. New York: McGraw-Hill.<br />

Baer, J. (1976). How to be an assertive (not aggressive) woman in life, in love and on the job. New York: New<br />

American Library.<br />

Batten, J.D. (1979). Assertiveness—or toughmindedness? Training and Development Journal, 33(11), 30-32.<br />

Bower, G., & Bower, S. (1976). Asserting yourself: A practical guide for positive change. Reading, MA: Addison-<br />

Wesley.<br />

Burley-Allen, M. (1983). Managing assertively. New York: John Wiley.<br />

Cawood, D. (1983). Assertiveness for managers. Vancouver, BC: Self-Counsel Press.<br />

Chenevert, M. (1983). STAT: Special techniques in assertiveness training for women in the health professions. St.<br />

Louis, MO: C.V. Mosby.<br />

Deal, T., & Kennedy, A. (1982). Corporate culture. Reading, MA: Addison-Wesley.<br />

Meier, T.K., & Pulichene, J.P. (1980). Evaluating the effectiveness of assertiveness training. Training and<br />

Development Journal, 34, 66-68.<br />

Naisbitt, J. (1982). Megatrends. New York: Warner Books.<br />

Naisbitt, J., & Aburdene, P. (1985). Re-inventing the corporation. New York: Warner Books.<br />

O’Donnell, M., & Colby, L. (1979). Developing managers through assertiveness training. Training, 16, 36-37.<br />

Paul, N. (1979). Assertiveness without tears: A training program for executive equality. Personnel Management<br />

(UK), 11, 37-40.<br />

Peters, T., & Austin, N. (1985). A passion for excellence. New York: Random House.<br />

Phelps, S., & Austin, N. (1975). The assertive woman. San Luis Obispo, CA: Impact Publishers.<br />

Smith, M.J. (1975). When I say no, I feel guilty. New York: The Dial Press.<br />

352 ❘❚<br />

The Pfeiffer Library Volume 6, 2nd Edition. Copyright ©1998 Jossey-Bass/Pfeiffer

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