John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

The survey was carried out between 28/09/2006 and 21/10/2006. Visitors
were approached by an invigilator as they left the exhibition and asked to fill in
a questionnaire. 28 people completed the survey. This represents 4.7% of the
total visitors (593) to the exhibition. This survey consisted of a set of twelve
questions on a single side of printed A4 paper on a clipboard. This asked the
visitor to indicate the date of their visit, how they had first become aware of
Fast-uk or folly and their reason for attending. The next six questions were
presented as a Likert scale to measure the extent to which the visitor agreed or
disagreed with a series of statements. The scale was 1) strongly agree, 2) agree,
3) neither agree or disagree, 4) disagree, 5) strongly disagree and the statements
were:
• The exhibition was easy to find
• The exhibition was informative and interesting
• I found the interactive elements easy and was able to engage with them
• I found the signage and interpretive materials useful and appropriate
• The staff were polite, friendly and helpful
• The staff were knowledgeable
The remaining questions asked what visitors liked most and least about the
exhibition and where they had heard about the exhibition. The results of this
survey are presented in section 4.5.5.
3.5.3 Partner interviews
The researcher interviewed the representatives of the partnering organisation
(folly) that had been involved throughout the management of the project and
had participated on the curatorial panel. The Creative Director (CD) was the
signatory on the consultant’s agreement with Fast-uk and the Programme
Manager (PM) acted as Project Manager for the exhibition. Both of these
interviews were conducted face-to-face. The main aim of these interviews was
to examine:
• folly’s expectations of the exhibition
• folly’s experience of the exhibition
• any impact the exhibition had on folly
Semi-structured interviews were conducted with the partners. The interviews
involved the researcher asking the practitioner a list of thirty predetermined
questions about their experience of the exhibition which was recorded on a
- 117 -