John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

4. What did folly expect to get out of the exhibition?
Creative This was much more, in my view, focused around product
Director and tangible stuff that people could more readily
experience… this gave us the opportunity to flip that back
again and show some stuff that people could actually
physically experience and see the tangible value in it
and give them that kind of experience as a way in really… it
was fantastic to be able to draw something which is rooted
somewhere in a big urban centre like Manchester and be
able to showcase that with folly within Lancaster.
Programme It’s very much seen as a catalyst and it was going to enable
Manager us to deliver a wider festival so it was seen as the anchor
project (the Debenhams or Marks & Spencer of the
shopping centre).
The researcher asked what the organisation expected to get out of the
exhibition. CD saw it the terms of the type of experience that could be provided
for their audience that was not just screen or web-based. Also it was seen as a
coup for the organisation to be able to host an event in Lancaster that would
normally have been presented in a metropolitan centre. PM described the
exhibition as a ‘catalyst’ and an ‘anchor’ that would allow them to build the
wider f.city Festival of Digital Culture around.
5. How would you describe folly’s role in the curatorial process for
PBB?
Creative …obviously we were involved in the curatorial decision
Director making and the curatorial team were coordinating that
process with artists coming to us but ultimately the
curatorial vision was set by Fast-uk. I think that about
half of the show fitted with our curatorial vision and
half of it didn’t but I don’t think that was a weakness. I think
that’s the strength of the show.
- 245 -