John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

Programme
Manager
I know that we had some difficulties on being on brand with
PBB and the way that we were communicating it. We did
agree on terms of how we were to describe the project and
that did go awry because there were different people who
were understanding the project in different ways… I was
really thrilled from a curatorial perspective that we were
able to work together and delivering the workshops and all
the added value to it as well.
The researcher prompted the partners to reflect on how they found working
with Fast-uk. Both responded positively about their involvement in the
curatorial process. Both also remarked on the issues that arose over the
branding and marketing assets. This was the only negative aspect of the
process. PM identified the cause of this as misunderstanding on the part of
folly’s marketing communications staff and acknowledged there was no reason
there should not have been consistency throughout the project.
30. Would folly be interested in partnering on another show of this
kind?
Creative Yes actually one of the things that it kind of feeds into is a
Director model for us to consider working with… Ultimately you
were paying us to deliver a service so this is where I think it
has got slightly blurry with what our role in the curatorial
panel was because ultimately you were a client of ours and
we were a service provider of yours… it’s certainly a model
that we are looking at further development. It’s hard to
say because we wouldn’t have been able to do it without that
project management fee. It’s just a fact we don’t have that
capacity of resources so it was essential for us to work in that
way. However, the partnering model is a stronger model
so somehow to get that mix. The optimum mix would be
what we tried to achieve on a next time. So yes absolutely
interested in doing work in that way again. It gives us the
opportunity to work on a bigger scale with new artists.
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