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John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

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‘experience design’ requires a cross-disciplinary perspective that considers<br />

multiple aspects of designing products, processes, services, events, and<br />

environments based on the consideration of an individual's or group's needs,<br />

desires, beliefs, knowledge, skills, experiences, and perceptions.<br />

Jonathan Chapman’s ‘Emotionally Durable Design: Objects, Experiences and<br />

Empathy’ (2005) explores the essential question, why do users discard products<br />

that still work? Chapman states that this form of waste represents<br />

“…a failed user/object relationship, where insufficient empathy led to the<br />

perfunctory dumping of one by the other.” (Chapman, 2005, p.20)<br />

Chapman states the inability for products to mutually evolve with their users<br />

makes most incapable of sustaining a durable relationship. ‘Emotionally<br />

Durable Design’ aims to address the cause of this rather than the symptoms.<br />

Chapman claims that approaches to sustainable design such as recycling,<br />

biodegradability and design for disassembly only address the symptoms.<br />

“Users must therefore be designed into narratives as co-producers and<br />

not simply as inert, passive witnesses.” (Chapman, 2005, p.128)<br />

These concerns are in common with developments in Human–computer<br />

interaction (HCI), and the emergent discipline of interaction design. Again, the<br />

scope of this is too extensive to be dealt with adequately within this research.<br />

However, it is interesting to note the parallels between these interdisciplinary<br />

developments that more fully integrate users in the design process and similar<br />

concerns of interactive computer-based artworks.<br />

2.9.5 Implications for audiences and users<br />

Echoing Duchamp (in his speech at the Museum of Modern Art, 1961) Penny<br />

(1996) noted the techniques of the observer are as important as the techniques<br />

of the artist in establishing meaning in an artwork. If this meaning is founded<br />

on the relationship of the audience and the work, then the design of interactive<br />

experiences is a further dimension (beyond the 3 main physical dimensions) of<br />

designed objects. Penny stated that this was without precedent in the visual and<br />

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