John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

version of f.city to international practitioners - we knew it was very important to
understand the look and feel now rather than later.
29. How did you find working with Fast-uk?
In the team at folly it was a bit like good cop bad cop because I seemed to get all
the nice emails and other people said they got all the bad emails. I know that we
had some difficulties on being on brand with PBB and the way that we were
communicating it. We did agree on terms of how we were to describe the
project and that did go awry because there was different people who were
understanding the project in different ways. If I didn’t do something well it was
helping people to understand why we are doing this project, why we are working
with Fas-uk and how we must describe the relationship which we have. I know
that sometimes Fast-uk got top billing sometimes folly got top billing and it was
things weren’t referenced where they were and we had agreed what the
terminology would be and that was the same terminology that we stuck on the
outside of the building it was the terminology that I included in the invitations
for f.city 2007 so I’m sorry that at some point sometimes that didn’t happen and
I know obviously producing the brochure wasn’t the easiest thing for our
marketing communications people and often things were agreed and set in
stone, etc. And then quite frankly smashed by somebody else and then they
didn’t go on in a particular way. I really enjoyed working with Fast-uk it was
very curious on particular days to get nice emails from you when one of my
colleagues were getting the really nasty email from you. I thought how do I
square this - something has gone wrong here and I wish that hadn’t been the
case. I think if we all understood the brand of the project and where it came
from and kept those brands throughout it shouldn’t have been a problem. A lot
of it came from different sets of copy being applied to different sets of
documents and there was a lack of consistency there. So if I failed in any
particular way it was because the consistency was not maintained throughout. I
was really thrilled from a curatorial perspective that we were able to work
together and delivering the workshops and all the added value to it as well.
30. Would folly be interested in partnering on another show of this
kind?
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