John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

Very individual. You could show me two projects and I could make examples.
There are certain cases, in computer-aided car design for example, you can
really see where people who are using these tools really understand how the
surface is going to look in reality. Obviously they work in clay afterwards to get
the last problems solved. There is a certain complexity about how to get surfaces
looking good. And good car design needs very high sophistication in knowing
how to use these tools. Most tools, as far as I know, they don’t offer this
simplicity from the beginning; you really need to know how to get here. So more
clean, more simple, more natural, to me, looks more sophisticated than
something which obviously shows what you can do with the technology. Rather
then using repetition just for the sake of it. You can pare this kind of quality
down to very simple transitions from one point to anther, but you can see if
someone really adds something or really know how to shape and define the
transition. In the end there is not a major difference, but if look close and you
know how to construct these details then you can see the result.
34. What does the term ‘3D computer technologies’ mean to you?
The moment where things get into the third dimension on your screen that you
add in Illustrator or Photoshop. Where there is a real third dimension defined in
the application.
35. Name up to 5 practitioners that you would identify as exemplary
users of 3D computer technologies.
American design agency like IDEO or Fitch – they all use these technologies
with sophistication, they all know what they’re doing very well, whether you like
the design or not. Individuals? Ora Ito for instance, he has his direction when
using the technologies he really uses them very well. Mark Newson has a
different angle, he uses it for visualising his ideas and within product design I
like how much energy he puts in to get his pieces to look as they do. Meanwhile,
most successful, up to date designers use computer technology in some way. All
of them in their portfolio have at least one project where the use of these
technologies is very substantial and leads to very special results. Some people
use them very often, but everyone uses it to some extent.
36. In terms of discipline where do you do you locate your practice?
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