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John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

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25. Has folly received any new opportunities because of this<br />

exhibition?<br />

Not directly, we’ve had a number of requests for more information about certain<br />

projects. One of the artists whom we rejected for PBB asked us to be part of a<br />

show in Valencia in 2008 so they didn’t take it too badly. Certain projects are<br />

not right for certain people but other projects will be the fact that some people<br />

didn’t make it through the range for PBB still enabled us to develop a<br />

relationship with a wider group of people. Normally we would have done<br />

particularly now that we are developing projects for the future we are looking at<br />

a broader spectrum of practitioners who might be able to contribute to the<br />

success of a project. It’s been tried and tested with PBB.<br />

26. Has there been any impact on traffic to folly’s website because of<br />

the exhibition?<br />

I’m not really sure during the festival everything went off the scale, ‘What’s<br />

Cooking Grandma?’ particularly in terms of downloads there. If I was honest<br />

the figures for the figures for the exhibition were disappointing and we have<br />

subsequently shown with certain types of projects in certain locations we can<br />

actually get a much higher daily footfall into a project. That’s both online and in<br />

actual people which is good for us so if we are going to do anything different<br />

again there are certain things that we could have done from a marketing<br />

perspective to increase footfall.<br />

27. Has being involved in PBB had any effect on what folly will do in<br />

the future?<br />

Absolutely! Media art practice is ever evolving; ever expanding through virtue of<br />

doing this particular show it just broadened our horizons so much more. To be<br />

able to do that here in Lancaster rather than doing it by going to see a show in<br />

Berlin or San Jose was great because the team benefited from doing it. People<br />

loved being down at CityLab although there were lots of technical issues to do<br />

with the installations that were problematic it gave our new team structure for<br />

the first time a lot of us had direct interface with the public through virtue of the<br />

work front. That was very beneficial to us because it proves that the team that<br />

we have can and does work. Those ongoing opportunities don’t happen very<br />

often. We don’t have a space.<br />

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