John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

authenticity of food but about authenticity in general. Leah was quite an
interesting girl you would speak to her after the weekend and she’d tell you
where she had been - places like ‘Ollo Rosso’ or ‘The Witchery’ in Edinburgh –
places where people like me can’t afford to go. She’d tell you which restaurants
she’d been to but her desire was to show where food was coming from and how
it is authenticated. The idea here was this interactive table that would let diners
know what is available that night, where it has been farmed, the reputation and
provenance of the farmer and also the cost of the dish. Again, you can see fairly
obviously that this project transcends many boundaries for a product design
student to undertake.
Lastly, this is an award-winning Royal Society of Arts project which transcends
several conventional disciplines. The concept was developed in response to the
RSA brief which was all about water on the go and asking people to consume
more water. The proposal here was advocating a dual branding approach which
is fairly common in commercial product design activities. So you have things
like Sony Ericsson and Levi’s – dual brands. The idea that Nick came up with
was that the banks would actually collaborate with water companies. The idea is
that just as you would go and top up your wallet with money that you would
actually fill up your little bag or receptacle with water at the same time. They
would be branded across both. This thing would fold up to the size of a credit
card. So again, a fairly successful project.
Design transcends many historic subject areas
I think what I’ve attempted to show in these examples is that design now
(perhaps necessarily) transcends many historic subject areas. This isn’t new - I
don’t think this is a grand revelation - because I think design has always been
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