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John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

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the exhibition primarily as a means to show their work while another third saw<br />

it as an opportunity to network with other practitioners. In general, they felt the<br />

range of practitioners in the exhibition was broader than they had expected.<br />

Most of the practitioners stated the exhibition lived up to or exceeded their<br />

expectations. However, most of the practitioners considered the venue (being<br />

an office space) was the one aspect they were not satisfied with. Conversely, the<br />

practitioners considered the atmosphere and physical appearance of the show,<br />

the diversity and surprising nature of the work was what they most liked about<br />

the exhibition. The fact the exhibition was not a major metropolitan centre was<br />

the exhibition’s most negative aspect for a third of the interviewees. Some<br />

visitors would have liked more information on the technologies and processes<br />

behind the works in the exhibition. Most of the practitioners suggested that this<br />

contextual information would have been appropriate for some works. They<br />

indicated that this information ought to be optional and should not be too<br />

technical for a general audience.<br />

The researcher asked what impact the exhibition had in professional terms for<br />

the practitioners. Most considered they had made new professional contacts<br />

and half of them had their work featured in publications because of the<br />

exhibition. Two thirds were aware the exhibition had increased traffic to their<br />

websites. Two practitioners considered that participating in the exhibition had<br />

had an effect on their work and another indicated they expected it would in the<br />

future. All the practitioners answered they would participate in another<br />

exhibition like ‘PBB’.<br />

To grant further insight about how these practitioners understand their use of<br />

computer-based technologies the researcher asked them the technology-related<br />

questions from the previous survey of practitioners. In general their responses<br />

corroborated the findings of the previous survey. All the practitioners pointed<br />

out their practice had been transformed by computer-based technologies. In<br />

addition, a third of them stated the nature of their practice was defined by the<br />

use of these technologies and others indicated that use of these technologies had<br />

changed how they think about or see the world. This idea of a practice defined<br />

by the use of technology is an important distinction for this study.<br />

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