John James Marshall thesis.pdf - OpenAIR @ RGU - Robert Gordon ...

16.0 Appendix VIII: Creative Director interview
1. Can you briefly explain folly’s mission?
What we are ultimately trying to achieve is to explore different creative ways of
how technology might influence and mix with the production of art and the
experience of art and the distribution of art. Specifically we are interested in
supporting and looking at ways of supporting artists working with technology.
Looking at how to help audiences understand what the implications might be
and also very specifically looking at ways in which we work with audiences and
whether they are acting themselves as producers or co producers of content. So
encouraging a culture of producers rather than consumers we will hopefully do.
2. Can you briefly state what you do at folly?
My role is Creative Director and that means that predominantly I set the
curatorial vision for the organisation. Artistic vision and manage the
programme team and the communication team within that which I am also
heavily involved in the general organisation in development for the company.
3. How did you think PBB would support folly’s mission?
I suppose predominantly I’m obviously familiar with the work of Fast-uk and
‘Intersculpt’ in the first instance. So my initial interest or expectation would
have been in the knowledge of that work. The fact that I know that your
experience in developing interesting and new ways of using technology, within
an artistic context and specifically the relationship to sculpture and that whole
area. That really opens up a new area for us that’s not our core - the reason
being that it adds another level of expertise into the mix of what we are trying to
grapple with. It was based on those initial ideas of my understanding of what
you’re trying to achieve through the ‘Intersculpt’ of the previous year I wasn’t
familiar with the one before that.
4. What did folly expect to get out of the exhibition?
There are a couple of things. One of the things that we have been particularly
strong on which has been shaping our artistic vision. This gave us the
opportunity to flip that around and test it back again in a different way is the
very strong absence on process rather than product and in the distribution and
- 438 -