Level Up.pdf

No One Cares about Your Stupid Little World 419
want to waste your time (not to mention the publisher ’ s). Some publishers
only publish certain genres of games. Don ’ t pitch a family game to a
publisher who specializes in hardcore action games. That said, many
publishers do publish a wide range of titles and their company objectives
may change. Timing is everything. You may make a pitch right when the
publisher decides they want to make a RTS about cybernetic death
mecha piloted by farm animals. Then again, maybe not.
• Pitch in a controlled environment. You can never be sure where a
pitch presentation is going to take place, but you want to pitch your
game in a location where the audience ’ s attention is on you and your
presentation. Pitching on the show floor of E3 = not good. Pitching in a
private meeting room at E3 = much better.
• Be prepared. Just like any other type of performance, you need to
practice. Practice giving your pitch in front of your peers. Invite them to
give you feedback on content as well as your performance. Don ’ t be
afraid to access your inner actor. You will be telling the story and the
narrative of your game to the publisher, so you want to get them as
excited about your game as you are excited to make it. If there is