HRM textbook

CHAPTER 3 HUMAN RESOURCE MANAGEMENT STRATEGY AND ANALYSIS 101
Discussion Questions
1. What kinds of things does Gary Wheeler think a diverse workforce can
contribute to a company?
2. What typical avenues are open to an employee who feels he or she is being
harassed, in order to make sure it is dealt with properly? Do you see any room
for improvement based on our discussion in Chapter 3?
3. What does Gary Wheeler report is most often the basis of reported claims of
harassment, and how are these cases dealt with?
4. What else would you do to deal with employees who are hostile to the idea of
diversity?
5. To what extent do you believe that harassment, such as sexual harassment, is
usually primarily a communications problem? Why?
6. In this video Mr. Wheeler focuses mostly on diversity and on sexual harassment.
Discuss five other important aspects of equal employment opportunity at work
that are also important.
Video Title: Strategic Management (Joie de Vivre
Hospitality)
SYNOPSIS
Chip Conley is the founder of Joie de Vivre Hospitality (JDV), a collection of boutique
hotels, restaurants, and spas in California. The kitschy atmosphere of the boutiques
allows JDV to differentiate itself from both the luxury and the chain hotels. Customer
loyalty is so great that JDV relies primarily on word-of-mouth advertising and spends
little on traditional advertising methods.
Discussion Questions
1. How does Joie de Vivre Hospitality differentiate its boutique hotels from other
hotel offerings in the area?
2. How did Chip Conley and Joie de Vivre Hospitality demonstrate great strategic
flexibility during the dot-com crash and post-9/11 industry recession?
3. What is Joie de Vivre s philosophy on advertising for its hotels? How does this
support the firm s strategic aims?
4. Similarly, list five specific human resource management practices that you would
suggest JDV use in order to produce the employee behaviors required to achieve
JDV s strategic aims.