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CHAPTER 18 MANAGING HUMAN RESOURCES IN SMALL AND ENTREPRENEURIAL FIRMS 619<br />

* Make sure they have what they need to do their jobs. Having motivated employees<br />

is only half the challenge. Also ensure they have the tools they need to do their<br />

jobs for instance, the necessary training, procedures, computers, and so on.<br />

* Constantly recognize a job well done. Capitalize on your day-to-day interactions<br />

with employees to never miss an opportunity to give your employees the recognition<br />

they deserve. 44<br />

RECOGNITION Studies show that recognition can often be as powerful as financial<br />

rewards. The personal nature of small business interactions makes it easier to recognize<br />

employees. A short list includes: 45<br />

* Challenging work assignments<br />

* Freedom to choose own work activity<br />

* Having fun built into work<br />

* More of preferred task<br />

* Role as boss s stand-in when he or she is away<br />

* Role in presentations to top management<br />

* Job rotation<br />

* Encouragement of learning and continuous improvement<br />

* Being provided with ample encouragement<br />

* Being allowed to set own goals<br />

* Compliments<br />

* Expression of appreciation in front of others<br />

* Note of thanks<br />

* Employee-of-the-month award<br />

* Special commendation<br />

* Bigger desk<br />

* Bigger office or cubicle<br />

SMALL BUSINESS BENEFITS FOR BAD TIMES The recession hit smaller<br />

businesses benefits particularly hard. 46 Thus, when the monthly cost of a family<br />

policy for Brennan s Prime Meats, a meat wholesaler and retailer with six employees<br />

in Brooklyn, jumped almost 30%, to $1,780, its owner switched to a less expensive<br />

plan. Participating employees will have to absorb new co-payments and possibly pick<br />

up half of the premium cost.<br />

With the recession, more firms were also focusing their retention efforts on anything<br />

they can do to get high performers to feel appreciated. 47 For example, Intuit shifted<br />

its employee recognition awards programs from several vendors to Globoforce. The<br />

move allowed us to build efficiencies and improved effectiveness into the programs<br />

management, says Intuit. 48<br />

SIMPLE RETIREMENT BENEFITS Access to retirement benefits is more prevalent<br />

in large firms than small ones. About 75% of large firms offer them, while only about<br />

35% of small ones do. 49<br />

There are several ways for small firms to provide retirement plans. The Pension<br />

Protection Act of 2006 provides for a retirement benefit that combines traditional<br />

defined benefit and 401(k) (defined contribution) plans. 50 Only available to employers<br />

with less than 500 employees, it exempts employers from the complex pension<br />

rules to which large employers must adhere. The employees get a retirement<br />

plan that blends a defined pension, plus returns on the part of the investment that plan<br />

participants contributed. 51<br />

The easiest way for small businesses to provide retirement benefits is through a<br />

SIMPLE IRA plan. With the SIMPLE (for Savings Incentive Match Plan for Employees)<br />

IRA, employers must (and employees may) make contributions to traditional

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