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CHAPTER 12 PAY FOR PERFORMANCE AND FINANCIAL INCENTIVES 407<br />

performance of, say, a market index. Then, if the company s stock does no better than<br />

the index, the manager s options are worthless. With premium priced options, the<br />

exercise price is higher than the stock s closing price on the date of the grant, so<br />

the executive can t profit from the options until the stock makes significant gains. 80<br />

Stock appreciation rights (SARs) permit the recipient to exercise the stock option<br />

(by buying the stock) or to take any appreciation in the stock price in cash, stock, or<br />

some combination of these. Under phantom stock plans, executives receive not shares<br />

but units that are similar to shares of company stock. Then at some future time, they<br />

receive value (usually in cash) equal to the appreciation of the phantom stock they<br />

own. Both SARs and phantom stock essentially are bonus plans that grant not stock<br />

but rather the right to receive an award based on the value of the company s stock. 81<br />

A performance achievement plan awards shares of stock for the achievement of predetermined<br />

financial targets, such as profit or growth in earnings per share.<br />

ETHICS AND INCENTIVES People put their efforts where they know they ll<br />

be rewarded is a management truism with implications for long-term incentive<br />

plans. Simplistic, financial performance-oriented incentives, in the absence<br />

of strong ethical standards, may breed unethical behavior. As one article notes,<br />

in today s cash focused culture, where new research suggests that money may have<br />

similar influences on individual actions as drugs or sex, the unexpected impact<br />

of plans that reward certain behaviors with cash is perhaps more than first<br />

thought. 82 For example, in describing one financial firm known for its high ethical<br />

standards, Forbes recently alleged that the firm s culture now rewards hard-nosed<br />

aggressiveness and doesn t put the client s interests before those of the firm. 83<br />

The solutions are to foster an ethical culture (see Chapter 14), and to include a<br />

sufficient array of bonus-able criteria in the incentive plan.<br />

Other Executive Incentives<br />

Companies also provide various incentives to persuade executives not to leave the firm.<br />

This is especially important when there is reason to believe another company is stalking<br />

the firm and wants to buy it. Golden parachutes are extraordinary payments companies<br />

make to executives in connection with a change in ownership or control of a company.<br />

For example, a company s golden parachute clause might state that, with a change in<br />

ownership of the firm, the executive would receive a one-time payment of $2 million. 84<br />

Other firms, perhaps more dubiously, guarantee large loans as incentives to directors<br />

and officers, for instance, to buy company stock. Thus, directors and officers of Conseco<br />

owed the company more than $500 million for such loans when shares of the company<br />

stock dropped precipitously. 85<br />

5 Name and define the most<br />

popular organization-wide<br />

variable pay plans.<br />

TEAM AND ORGANIZATIONWIDE INCENTIVE PLANS<br />

We ve focused to this point on individual employee incentives such as piecework, commissions,<br />

and executive bonuses. Let s look now at incentives for teams, and for all<br />

employees company-wide.<br />

How to Design Team Incentives<br />

Firms increasingly rely on teams to manage their work. They therefore need incentive<br />

plans that encourage teamwork and focus team members attention on performance.<br />

Team (or group) incentive plans pay incentives to the team based on the team s<br />

performance.<br />

stock option<br />

The right to purchase a stated number of<br />

shares of a company stock at today s price at<br />

some time in the future.<br />

golden parachute<br />

A payment companies make in connection<br />

with a change in ownership or control of a<br />

company.<br />

team (or group) incentive plan<br />

A plan in which a production standard is set<br />

for a specific work group, and its members<br />

are paid incentives if the group exceeds the<br />

production standard.

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