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CHAPTER 1 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 19<br />

LinkedIn, bookmark web sites and news stories of interest, comment on company<br />

blogs, contribute to wikis, share files, and gain knowledge from white papers, videos,<br />

and podcasts. 56<br />

They Take an Integrated, Talent Management Approach<br />

to Managing Human Resources<br />

Next, with employers competing for talent, no one wants to lose any high-potential<br />

employees, or to fail to attract or fully utilize top-caliber ones. 57 One survey of human<br />

resource executives found that talent management issues were among the most<br />

pressing ones they faced. 58 Human resource managers are therefore emphasizing<br />

talent management.<br />

WHAT IS TALENT MANAGEMENT? Talent management is the goal-oriented<br />

and integrated process of planning, recruiting, developing, managing, and compensating<br />

employees. 59 It involves instituting a coordinated process for identifying, recruiting,<br />

hiring, and developing high-potential employees.<br />

What does this mean in practice? For one thing, talent management means being<br />

more focused in how you manage your company s talent. For example, IBM segmented<br />

its employees into three groups. Now it can fine-tune the way it serves the employees in<br />

each segment. As another example, many employers are segmenting out their most<br />

mission-critical employees, and managing their development and rewards separately<br />

from the firms other employees. We ll look more closely at talent management<br />

techniques starting in Chapter 4.<br />

They Manage Ethics<br />

We ll see in Chapter 14 (Ethics) that 6 of the 10 most serious workplace ethical<br />

issues workplace safety, security of employee records, employee theft, affirmative<br />

action, comparable work, and employee privacy rights were human resource<br />

management related. 60 Ethics means the standards someone uses to decide what his<br />

or her conduct should be. For example, prosecutors filed criminal charges against<br />

several Iowa meatpacking plant human resource managers who allegedly violated<br />

employment law by hiring children younger than 16. 61 Every human resource<br />

manager (and line manager) needs to understand the ethical implications of his<br />

or her employee-related decisions.<br />

They Manage Employee Engagement<br />

In today s challenging environment, no employer can afford to have its employees<br />

physically present but checked out mentally. The Institute for Corporate<br />

Productivity defines engaged employees as those who are mentally and emotionally<br />

invested in their work and in contributing to an employer s success. Unfortunately,<br />

studies suggest that less than one-third of the U.S. workforce is engaged. 62 One<br />

Gallup study estimated that $350 billion is lost annually in the United States alone<br />

on damage done by disengaged workers. 63 Today s human resource managers need<br />

the skills to foster and manage employee engagement.<br />

They Measure HR Performance and Results<br />

In today s performance-based environment, employers expect their human resource<br />

managers to take action based on measurable performance-based criteria. For example,<br />

IBM s Randall MacDonald needed $100 million from IBM to reorganize its HR<br />

talent management<br />

The goal-oriented and integrated process of<br />

planning, recruiting, developing, managing,<br />

and compensating employees.

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