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250 PART 3 TRAINING AND DEVELOPMENT<br />

deficiency and determining whether the employer should correct such deficiencies<br />

through training or some other means (like transferring the employee).<br />

The first step in performance analysis is usually to compare the person s actual<br />

performance to what it should be. Doing so helps to confirm that there is a performance<br />

deficiency, and (hopefully) helps the manager to identify its cause. Examples of<br />

performance deficiencies might be:<br />

I expect each salesperson to make 10 new contracts per week, but John averages<br />

only six.<br />

Other plants our size average no more than two serious accidents per month; we re<br />

averaging five.<br />

There are several ways to identify how a current employee is doing. These include<br />

reviewing:<br />

* Performance appraisals<br />

* Job-related performance data (including productivity, absenteeism and tardiness,<br />

grievances, waste, late deliveries, product quality, downtime, repairs, equipment<br />

utilization, and customer complaints)<br />

* Observations by supervisors or other specialists<br />

* Interviews with the employee or his or her supervisor<br />

* Tests of things like job knowledge, skills, and attendance<br />

* Attitude surveys<br />

* Individual employee daily diaries<br />

* Assessment center results<br />

* Special performance gap analytical software, such as from Saba Software, Inc.<br />

CAN T DO/WON T DO Ferreting out why performance is down is the heart<br />

of performance analysis. Why spend time training inefficient employees when the<br />

problem isn t training, but weak motivation?<br />

The manager s aim is thus to distinguish between can t-do and won t-do problems.<br />

First, determine whether it is a can t-do problem and, if so, its specific causes. For example:<br />

The employees don t know what to do or what your standards are; there are obstacles in<br />

the system such as lack of tools or supplies; there are no job aids (such as color-coded<br />

wires that show assemblers which wire goes where); you ve hired people who haven t the<br />

skills to do the job; or there is inadequate training.<br />

On the other hand, it might be a won t-do problem. Here employees could do a<br />

good job if they wanted to. One expert says, Perhaps the biggest trap that trainers fall<br />

into is [developing] training for problems that training just won t fix. 25 For instance,<br />

the solution may be to change the reward system.<br />

Designing the Training Program<br />

Armed with the needs analysis results, the manager next designs the overall training<br />

program. Design means planning the overall training program including training<br />

objectives, delivery methods, and program evaluation. Sub-steps include setting<br />

performance objectives, creating a detailed training outline (all training program<br />

steps from start to finish), choosing a program delivery method (such as lectures or<br />

Web), and verifying the overall program design with management. The design should<br />

include summaries of how you plan to set a training environment that motivates your<br />

trainees both to learn and to transfer what they learn to the job. It is also at the design<br />

stage that the manager reviews possible training program content (including workbooks,<br />

exercises, and activities), and estimates a budget for the training program. 26<br />

We ll look more closely next at several specific program design issues. (Chapter 18<br />

describes a streamlined training design process for a small business.)<br />

SETTING LEARNING OBJECTIVES Requests for training often start with line<br />

managers presenting concerns, such as we re getting too many complaints from call

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