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CHAPTER 8 TRAINING AND DEVELOPING EMPLOYEES 263<br />

7 List and briefly discuss four<br />

management development<br />

programs.<br />

IMPLEMENTING MANAGEMENT DEVELOPMENT<br />

PROGRAMS<br />

It s not always easy to tell where training leaves off and management development<br />

begins. The latter, however, tends to emphasize long-term development and a focus on<br />

developing current or future managers. Management development is any attempt to<br />

improve managerial performance by imparting knowledge, changing attitudes, or<br />

increasing skills.<br />

Strategy and Development<br />

The management development process consists of (1) assessing the company s strategic<br />

needs (for instance, to fill future executive openings or to boost competitiveness),<br />

(2) appraising managers current performance, and then (3) developing the managers<br />

(and future managers). 97 As we explained in Chapter 5, development is usually part of<br />

the employer s succession planning. Succession planning refers to the process through<br />

which a company plans for and fills senior-level openings. 98<br />

Succession planning and management development both stem from the<br />

employer s strategy, vision, and personnel plans. For example, strategies to enter new<br />

businesses or expand overseas imply that the employer will need managers who have<br />

the skills to manage these new businesses.<br />

Some management development programs are company-wide and involve all or<br />

most new (or potential) managers. Thus, new MBAs may join GE s management<br />

development program and rotate through various assignments and educational<br />

experiences. The aims include identifying their management potential and giving<br />

them the necessary developmental experience (in, say, production and finance).<br />

The firm may then slot superior candidates onto a fast track, a development<br />

program that prepares them more quickly for senior-level commands.<br />

Other development programs aim to fill specific top positions, such as CEO. For<br />

example, GE spent years developing, testing, and watching several potential replacements<br />

for CEO before finally choosing Jeffrey Immelt.<br />

Assessment is usually part of development. At frozen foods manufacturer<br />

Schawn, senior executives first whittle 40 or more development candidates down to<br />

about 10. Then the program begins with a 1-day assessment by outside consultants of<br />

each manager s leadership strengths and weaknesses. The assessment involves<br />

managers addressing problems such as employee conflict. This assessment becomes<br />

the basis for each manager s individual development plan. Action-learning (practical)<br />

projects then supplement individual and group training activities. 99<br />

A survey listed the most popular management development activities. The most<br />

popular include classroom-based learning, executive coaching, action learning, 360°<br />

feedback, experiential learning, off-site retreats (where managers meet with<br />

colleagues for learning), mentoring, and job rotation. 100 We ll look at some of these.<br />

Managerial On-the-Job Training<br />

Managerial on-the-job training methods include job rotation, the coaching/understudy<br />

approach, and action learning. In the context of management development, job rotation<br />

means moving managers from department to department to broaden their understanding<br />

of the business and to test their abilities. The trainee may be a recent college graduate,<br />

and spend several months in each department, learning the department s business<br />

by actually doing it. Or he or she may be a senior manager being groomed for further<br />

promotion by being exposed to a range of domestic and foreign challenges.<br />

cross training<br />

Training employees to do different tasks<br />

or jobs than their own; doing so facilitates<br />

flexibility and job rotation.<br />

management development<br />

Any attempt to improve current or future<br />

management performance by imparting<br />

knowledge, changing attitudes,<br />

or increasing skills.<br />

job rotation<br />

A management training technique<br />

that involves moving a trainee from<br />

department to department to broaden<br />

his or her experience and identify strong<br />

and weak points.

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