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LEARNING OBJECTIVES<br />

1. Explain why strategic planning is important<br />

to all managers.<br />

2. Explain with examples each of the seven steps<br />

in the strategic planning process.<br />

3. List with examples the main generic types of corporate<br />

strategies and competitive strategies.<br />

4. Define strategic human resource management and give<br />

an example of strategic human resource management<br />

in practice.<br />

5. Briefly describe three important strategic human<br />

resource management tools.<br />

6. Explain with examples why metrics are important<br />

for managing human resources.<br />

Company s<br />

Strategic Goals<br />

Employee Competencies<br />

and Behaviors Required<br />

for Company to Achieve<br />

These Strategic Goals<br />

Strategic and Legal<br />

Environment<br />

Several years ago, the Ritz-Carlton Company took<br />

over managing the Portman Hotel in Shanghai<br />

China. The new management reviewed the Portman s<br />

strengths and weaknesses, and its fast-improving<br />

local competitors. They decided that to be more competitive,<br />

they had to significantly improve the hotel s level of<br />

service. Achieving that aim in turn meant formulating<br />

secondary plans, particularly human resource management<br />

plans, for hiring, training, and rewarding hotel employees.<br />

It meant putting in place a new human resource strategy<br />

for the Portman Hotel, one aimed at improving customer<br />

service.<br />

Access a host of interactive learning aids at<br />

www.mymanagementlab.com to help strengthen<br />

your understanding of the chapter concepts.<br />

Employee<br />

Relations<br />

HR Policies and Practices<br />

Required to Produce<br />

Employee Competencies<br />

and Behaviors<br />

Compensation<br />

WHERE ARE WE NOW . . .<br />

The next part of this book, Part 2, turns<br />

to the nuts and bolts of human resource<br />

management, topics such as analyzing jobs,<br />

and recruiting and selecting employees.<br />

But as at Shanghai s Portman Hotel,<br />

managers should know what they want to<br />

accomplish strategically before<br />

formulating and putting in place specific<br />

human resource management policies and<br />

practices. Therefore the main purpose of<br />

this chapter is to explain how managers<br />

formulate human resource strategies for<br />

their companies. The chapter addresses<br />

the strategic management process,<br />

strategic human resource management,<br />

human resource metrics and analysis,<br />

and building high-performance work<br />

systems.<br />

Development<br />

Training and<br />

Recruitment and<br />

Placement<br />

MyManagementLab<br />

71

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