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370 PART 4 COMPENSATION<br />

FIGURE 11-8 The Market/<br />

External Wage Curve<br />

Jobs market wage rates<br />

Jobs market wage rates<br />

Jobs point values<br />

Jobs point values<br />

Many of these sites, such as Salary.com, provide national salary levels for jobs<br />

that the site then arithmetically adjusts to each locale based on cost-of-living formulas.<br />

To get a real-time picture of what employers in your area are actually paying for, say,<br />

accounting clerks, it s useful to access the online Internet sites of one or two of<br />

your local newspapers. For example, the South Florida Sun-Sentinel (and many<br />

papers) uses a site called careerbuilder.com. It lists career opportunities in other<br />

words, just about all the jobs listed in the newspaper by category and, in many<br />

instances, their wage rates (www.sun-sentinel.com/classified/jobs).<br />

11. Draw the Market (External) Wage Curve<br />

The current/internal wage curve from step 9 is helpful. For example, showing, as it does,<br />

how a job s current pay rate compares with its points helps the employer identify jobs<br />

for which pay rates are currently too high or too low, relative to others in the company.<br />

(For example, if a job s current wage rate is well above the internal wage curve, it<br />

suggests that the present wage rate for that job is inequitably high, given the number of<br />

points we ve assigned to that job.)<br />

What the current (internal) wage curve does not reveal is whether our pay rates<br />

are too high, too low, or just right relative to what other firms are paying. For this,<br />

we need to draw a market or external wage curve.<br />

To draw the market/external wage curve, we produce a scatter plot and wage<br />

curve as in Figure 11-8 (left and right). However, instead of using our firm s current<br />

wage rates, we use market wage rates (obtained from salary surveys). The market/<br />

external wage curve compares our jobs points with market pay rates for our jobs.<br />

12. Compare and Adjust Current and Market Wage<br />

Rates for Jobs<br />

How different are the market rates others are paying for our jobs and the current rates<br />

we are now paying for our jobs? To determine this, we can draw both the current/<br />

internal and market/external wage curves on one graph, as in Figure 11-9. The market<br />

wage curve might be higher than our current wage curve (suggesting that our current<br />

pay rates may be too low), or below our current wage curve (suggesting that our<br />

current wage rates might be too high). Or perhaps market wage rates are higher for<br />

some of our jobs, and lower for others. 60<br />

Based on comparing the current/internal wage curve and market/external<br />

wage curve in Figure 11-9, we must decide whether to adjust the current pay rates<br />

for our jobs, and if so how. This calls for a policy decision by management. Strategic<br />

considerations influence this decision. Do our strategic aspirations suggest we<br />

should pay more, the same, or less than competitors? For example, we might<br />

decide to move our current internal wage curve up (and thereby give everyone a<br />

raise), or down (and thereby perhaps withhold pay increases for some time), or<br />

adjust the slope of the internal wage curve to increase what we pay for some jobs<br />

and decrease what we pay for others. In any case, the wage curve we end up<br />

(the green line in Figure 11-10, on page 372) should now be equitable internally<br />

(in terms of the point value of each job) and equitable externally (in terms of what<br />

other firms are paying). 61

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