MEDITERRANEAN ACTION PLAN

Scandinavian
Leisure Group
Touristik Union
International
Annexe 1
Résultats des questionnaires
Results of the questionnaires
Changes - Environmental awareness has increased
dramatically among the Scandinavian clients during the last
ten years. Also media take a big interest in environmental
causes and as a tour-operator you get more and more
questions what you are doing for the environment on the
resort and the environmental awareness in general on the
resort.
Figures - No figures. But Scandinavians generally pride
themselves of being environmentally conscious and in many
ways they are or at least consider themselves far ahead of
most other countries, and living in countries with vast areas
of clean unspoilt nature, I would say they are more sensitive
to pollution for e.g. dirty beaches, traffic/noise pollution, open
waste dumps, etc. than the average holidaymaker.
Motivation - If the customers probably wouldn’t formulate it
that way, they are concerned with the 3 points.
Changes - The term and the principle are unknown to the customers. What
is the « benefit » for the customer to make it a principle of buying decision?
Motivation - Very clearly with the environmental protection. The customer
believes more or less in the successful integration of tourism into local
communities and into the regions.
Tour-opérateurs 3. Comment répondez-vous à cette évolution au niveau
de votre entreprise ?
Avez-vous établi une grille de critères répondant à cette
demande de la clientèle ?
Avez-vous établi une grille de sélection des destinations
correspondant à ces critères ?
Pouvez-vous nous les fournir ?
Quels sont les éventuels critères éliminatoires ?
Des destinations méditerranéennes vous paraissent-elles en
situation de risque par rapport à ces critères ? Si oui,
lesquelles ?
3. How has your company responded to this
development?
Have you drawn up a list of criteria meeting this demand
from clients?
Have you drawn up a short list of destinations meeting these
criteria?
Could you provide them?
Which are those criteria (if any) which are considered as
being absolutely indispensable for inclusion?
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