MEDITERRANEAN ACTION PLAN

Annexe 2
Etudes de cas
Case studies
Besides very detailed instruments of planning, the mechanism of administrative
restrictions or permissions was in use, being the most efficient in private or
business construction, the purpose of investment, etc.
Very efficient were also public campaigns, which had the main aim to rise the
public awareness of the environment and scarcity of some resources.
Development currently ongoing
After becoming independent, the tourism has become more and more important
economic sectors. Many other industries had closed down, therefore giving place for
tourism development in the area. In this respect some misinvestments in the past
have to be replaced like for instance shipyard in Izola where tourism should
dominate. On the other side the depopulation of the old city of Piran has to be
stopped and the economic and social development of this city should have to start.
The use of land for tourism has to be reconsidered and some too restrictive
measures have to be removed. It is obvious that new investments in tourism are
needed and investments in infrastructure (roads) will have to take place in order to
enable economic development.
Balanced or imbalanced current situation
The current situation is becoming imbalanced as the new investment and economic
cycle in tourism is approaching. This is needed in order to stay competitive and to
attract new visitors. The tourist potential of the region is about 3 times higher than
nowadays. This implies serious rethinking of the development plans and looking
for new equilibrium among environment, business and population.
Challenges for the future
As tourism is becoming the most important for the region, the complete
development plan from Koper to Portoro should be prepared. The destination will
preserve all the present attractions and advantages, besides with new investments
and development the tourist potential should double and the area of continuous 25
km long coastal tourist area should become biggest attraction for the Central
European market for the whole year period.
Necessary means to mobilise:
• investment in new road to avoid the traffic few meters from the coast,
• the removal of shipyard
• investment in new hotels and entertainment centres.
This will bring the organisation and management of beaches, coastal sea traffic on
the sea, organisation of pedestrian zones and walkways.
The main lessons learned
Key factors in the development of tourism in this region
The key factor of tourism development is the economic drive and present and
potential demand. Although the business sector will be the driving force for this
development, neither the environment nor the population will be neglected. They
have already been partners in the past development, sometimes perhaps too
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Plan Bleu