MEDITERRANEAN ACTION PLAN

Annexe 2
Etudes de cas
Case studies
in the terminology. However a balance between use and conservation of the natural
environment was the main target of the tourism policy. The tool to achieve this
goal was the land use plans based on the physical and social studies as detailed as
possible.
a) As in the case of other projects, South Antalya Project was also listed with a
special number in the implementation program of State Planning
Organisation and High Level Co-ordination was achieved by this
organisation.
b) Problems faced for the integration of tourism is solved either by local
administrators or provincial co-ordination committees under the supervision
of the governor at regional level.
c) A variety of laws and Bylaws regulate the different aspects of Tourism
development. However there is not a specific law for this project.
d) For the incentives, a package is applied to the region.
e) Ministry of Tourism publishes the brochures to promote the investment
areas within the project.
f) Development Areas in land-use plans for tourism were mainly under Forest
Regime (state owned land).
g) To provide a total public ownership for the development lots, several
meetings with local people was held to explain the importance of the project
and their interests. A sociologist and a Public Relations specialist worked
among the members of the team formed to implement the project. Local
radio station had continuous programs for public awareness.
Turkey entered 1980’s with 1,5 million tourists per year, 280 Million US Dollars of
tourism revenues, 60 000 licensed beds and a market share of 0,3% in the world
tourism. Tourism’s contribution in the overall Turkish Economy expanded
substantially. In 1997, Turkey received 9,6 Million visitors and tourism revenues
were 8,5 Billion US Dollars, and licensed bed capacity is 350 000. Today Turkey is
ranked 19 th among the worlds most popular holiday destinations and its market
share in the world tourism increased to 1,5%. One third of Turkey’s bed capacity is
in Antalya region today and it was achieved through the incentives applied.
Developments currently ongoing
Initial plan targeted 25 000 licensed bed capacity and a very limited development
for the existing rural settlements and complementary tourist facilities. The original
plan had to be modified because of the pressures from investors and land
speculators and the plan had to be revised with a capacity of 65 000 beds and new
lands had to be opened for touristic development. As a result of this approach the
technical infrastructure implemented became insufficient and needed extensions.
Actually infrastructure works ongoing is a composting unit for solid waste under
construction since January 1998. Capacity is 4000 tons/year of waste. Estimated
cost is 7.5 Million DM’s + VAT.
Balanced or imbalanced current situation
As mentioned in above pages, South Antalya is a preplanned and organised
development. It can easily be called balanced rather than unbalanced development
but original land-use plan was targeting a limited high standard tourism
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Plan Bleu