MEDITERRANEAN ACTION PLAN

Annexe 2
Etudes de cas
Case studies
• Some 650 000 guest-registered in accommodation facilities and about 2
million overnights. The proportion between domestic and foreign tourism is
50/50 and the hotels operate all year long.
• The area is also very attractive for day visitors and excursionists mainly at
weekends (coming mainly from Italy).
Tourists come 95% by land (mainly by cars), some come by boats or railway. More
than 80% of tourists are individuals. Tour operators are not important for this
region, there are only some specialised travel agencies (smaller ones selling
Slovenian coastal tourist programmes).
Touristic development retrospective
The tourism has a long tradition in Portoro and Slovenian coast dating far in the
Austrian Habsburg times. The casino in Portoro operates already 85 years. The
last big investment cycle was in the mid-70’, which gave tourism in Portoro and in
the area the most important position and role. This increase of tourism capacities
with the development of Lipica. Portoro was with casino, marina, airport, modern
hotels and congress facilities, the most important and prestigious tourist resort in
former Yugoslavia.
As there has not been new investment for a longer time, after the break of
Yugoslavia, the hotels are renovated, the infrastructure was improved and the
strategy of excellence was set up for the tourism development.
In this new era, the development of tourism is extended to the whole area from
Koper through Izola to Portoro (an area of nearly 25 km) with dominant tourism
development.
Management of the system
The past development and the management of this development were mainly
restrictive. The process of urban planning was the most efficient mechanism in
implementing the equilibrium among the parties, besides, it is a long lasting
process where all three parties need to be satisfied (where especially the population
has many different hesitations and requirements in order to preserve their calm
living).
The restrictions were also implied to historical and cultural monuments, natural
resources, thus disabling extensive use of resources for business and tourism.
On the other side, the cost of land was too high to stimulate new investors and
restrictions for foreign investment were numerous.
Measures for tourism development and its integration into a
system of sustainable development
There was strategic development plan adopted in the communities and coordinated
with other partners in the area in order to avoid conflict use of the same
resources. According to adopted strategy, appropriate policy was implemented as to
preserve some resources (natural, historical, cultural) and to introduce economic
measures to use the drinking water economically, to use more solar energy, to
implement recycling of waste, etc.
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Plan Bleu