Comportamentul consumatorului
Comportamentul consumatorului
Comportamentul consumatorului
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11.6. BIBLIOGRAFIA SPECIFICĂ<br />
<strong>Comportamentul</strong> <strong>consumatorului</strong><br />
1. Balaure, Virgil (coord.) – Marketing, Editura Uranus, Bucureşti, 2002.<br />
2. Boier, Rodica – <strong>Comportamentul</strong> <strong>consumatorului</strong>. Editura Graphix, Iaşi, 1993.<br />
Universitatea Hyperion | 2011<br />
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