01.06.2013 Views

Comportamentul consumatorului

Comportamentul consumatorului

Comportamentul consumatorului

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

1.5. BIBLIOGRAFIA SPECIFICĂ<br />

<strong>Comportamentul</strong> <strong>consumatorului</strong><br />

1. Cătoiu, Iacob, Nicolae, Teodorescu – <strong>Comportamentul</strong> <strong>consumatorului</strong>, Editura Uranus,<br />

Bucureşti 2003.<br />

2. Epuran, Gheorghe, Nichifor, Bogdan – Marketing internaţional, ghidul studentului, Editura<br />

Universităţii Bacău, 2000.<br />

Universitatea Hyperion | 2011<br />

15

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!