Comportamentul consumatorului
Comportamentul consumatorului
Comportamentul consumatorului
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2.7. BIBLIOGRAFIA SPECIFICĂ<br />
<strong>Comportamentul</strong> <strong>consumatorului</strong><br />
1. Ţimiras, Laura, Prihoancă, Diana, Nichifor, Bogdan - Perspectiva de marketing asupra<br />
conjuncturii economice din ţările membre CEFTA<br />
2. Lupei, Laura, Nichifor, Bogdan – <strong>Comportamentul</strong> de cumpărare şi consum, Infostat, nr.<br />
3. Perner, Lars – The psychology of consumers. Consumer behaviour and marketing, la<br />
adresa www.consumerpsychologist.com.<br />
Universitatea Hyperion | 2011<br />
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