Year 2010 temporary budget to make available the ... - Jersey City

SCHEDULE A
SERVICES
The City shall provide the Red Bull Entities with an integrated promotional package in connection with the Event and in
accordance with the terms and conditions of this Agreement, such package to include, without limitat,ion, the following
services, the cost of which shall borne by the City.
Marketing Support and Media. The City wil provide certain promotional and marketing support to the Red Bull
Entities in connection with the Event, such support to include, without limitation, out-of-home media and interactive
media (collectively, "Marketing Support"). The specific items, details and placement of the Marketing Support are to
be as mutually agreed to between the parties (the "Marketing Pieces"); provided, that the creative element (e.g., artwork
for Marketing Pieces) of the Marketing Support shall be determined by the Red Bull Entities in their sole discretion.
The City acknowledges and agrees that it is responsible for all costs and expenses incurred in connection with creating
and producing the Marketing Pieces.
Event Support Services.
1. Communications Support and Outreach. Subject to the restrictions provided in this Agreement, the City wil
work in conjunction with the Red Bull Entities' Communications team on all aspects of communication regarding the
Event, such communication to include the following press opportnities:
a. broad-scope communications support, in coordination with the Red Bull Entities Communications
team;
b. assisting in securing City officials for event press conferences; and
c. such other communications support as may be mutually agreed to by the City and the Red Bull
Entities.
2. Sourcing Local Services, Local Consultants and Products. The City wil use best efforts to assist the Red Bull
Entities in identifying suppliers and consultants in order to acquire and access a variety of local New Jersey services and
products (e.g., equipment, trailers, fencing, etc.) in connection with the Event. Once identified and ifhired by the Red
Bull Entities, the Red Bull Entities wil be responsible for contracting with, and paying, such suppliers, consultants
and/or vendors directly.
3. Sponsorship Sales and Promotional Tie-ins. The City and the Red Bull Entities acknowledge and agree that
there may be third-party sponsorship opportunities and promotional opportunities with Jersey City-based companies
(e.g., financial groups, etc.) that may generate incremental revenue and/or increase promotional exposure for the Event.
The parties acknowledge and agree that the City shall provide a list of such third parties that may be potential Event
sponsors. The Red Bull Entities shall be responsible, in their sole discretion, for pursuing sponsorship opportnities
with any of such third parties, it being acknowledged and agreed between the parties that the Red Bull Entities shall
have no obligation whatsoever to consult, and/or share revenues, with the City with respect to any sponsorship
agreements entered into with any such third parties referred by the City.
Where the City is required to use its best efforts with respect to any of the above Services, such services to include,
without limitation, the City's assistance as reasonably requested by the Red Bull Entities in writing. Additionally, to the
extent the Red Bull Entities are required to incur any costs in connection with the Services set forth above, the Red Bull
Entities' prior written consent shall be required.
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