Training of Roma Health Mediators in Reproductive Health

SESSION 13: BASIC CONCEPTS OF COMMUNICATION FOR BEHAVIOR CHANGE
OBJECTIVES: By the end of the session, the participants should be able to:
1. Define “Communication for Behavior Change” in the context of the role of Roma
mediators in reproductive health
2. Explain the importance of initiating discussions of reproductive health with women in the
community
3. Explain 4 types of factors that influence people’s reproductive health behavior
4. Describe the process of behavior change
5. Explain the process of decision-making
6. Explain how interpersonal and group communication can facilitate the processes of
decision-making and behavior change in reproductive health
TRAINING METHODS: Lecture, Discussion
TIME: 2 hours
MATERIALS:
Flip charts:
• Session 13 objectives
• Communication for Behavior Change (definition)
• Behavior Change Continuum
• Decision-making Process
• Problem-solving Process
Participant documents:
• Communication for Behavior Change (definition)
• The Influence of Personal Beliefs on Behavior
• Behavior Change Continuum
• Decision-making Process
• Problem-solving Process
Trainer document:
• Story: Factors That Influence Human Behavior
INSTRUCTIONS
Post the flip chart Session 13 objectives and ask volunteers to read them.
I. COMMUNICATION FOR BEHAVIOR CHANGE (15 minutes)
Introduce the session by suggesting that we’ve just updated our knowledge of important aspects of
reproductive health. During the rest of the workshop, we will discuss concepts and practice skills
which will help us improve the way in which we discuss reproductive health problems, practices
and services with women in our communities.
Ask the group:
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RFHI/JSI Romania Training of RHMs in Reproductive Health Session 13: BCC