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trends and future of sustainable development - TransEco

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The odds ratio <strong>of</strong> the 7 th variable was 1.96. According to Field (2009, 290) a variable with an oddsratio greater than 1 is supposed to take to the model. Cox <strong>and</strong> Snell pseudo R-square was .53 <strong>and</strong>Nagelkerke pseudo R-square .71 indicating that the fit <strong>of</strong> the model to the data was moderate.Classification was good, with 78 % <strong>of</strong> the post-materialistic informants <strong>and</strong> 86 % <strong>of</strong> the less postmaterialisticinformants correctly predicted.The set <strong>of</strong> seven variables covered environmental, social <strong>and</strong> economic aspects <strong>of</strong> sustainability. Itmeans that an average Finnish student <strong>of</strong> social services supposed to be post-materialistic in her/hiseveryday life if he/she has positive attitudes towards health promoting lifestyle, recycling, organic food,water conservation, maintaining <strong>of</strong> civil society, favoring eco-labeled products <strong>and</strong> services, <strong>and</strong> favoringrenewable energy resources. In the following sections we describe the seven attitudinal predictors in thecontext <strong>of</strong> sustainability <strong>and</strong> <strong>sustainable</strong> society.4. DiscussionHealth-promoting lifestyle. Public health risks can be managed by habits <strong>and</strong> living conditions.According to long-term follow-up studies vegetarian diet, exercise, moderate alcohol use <strong>and</strong>nonsmoking can increase life expectancy on average 12–14 years, because these four factors significantlyreduce the risks <strong>of</strong> serious illnesses (Anderson et al. 2011; Li et al. 2011; Fung et al. 2010; Sinha et al.2009; Taylor et al. 2009; Gu et al. 2010; Khaw et al. 2008; Kvaavik et al. 2010; Norat et al. 2010;Wilkinson & Picket 2010, 73–75).A burden <strong>of</strong> various diseases can also be reduced by quarter if the world's nations managed to reducegreenhouse gas emissions (McKibben, 2010, 72–78; O’Dowd, 2009). It is about global justice becausepoor people suffer most <strong>of</strong> climate change (Wheeler, 2011) <strong>and</strong> 99 percent <strong>of</strong> people currently dying dueto climate change are children (Dara, 2010).Health <strong>and</strong> community are interconnected. Social participation provides defense against healththreateningrisks (Stansfeldt, 2006; Whitehead & Dahlgren 1991, 12). Human daily life is carried bymutual respect, relationships <strong>and</strong> trust. Social participation grows in supportive society. Social inclusionis a basic need <strong>and</strong> a crucial factor <strong>of</strong> identity. (Deci, 1995, 103; Diener & Seligman, 2004; Max-Neef1992, 206–207; Michaelson et al. 2009, 3–4; Raatikainen, 2011.) Cooperation increases pleasure, <strong>and</strong>happiness <strong>of</strong> people correlates with good relationship <strong>and</strong> friendship (Cohen et al. 2010; Seligman,2002). The biggest barrier for the health promoting lifestyle is hurry in daily life (Salonen 2010, 227).Recycling. From the st<strong>and</strong>point <strong>of</strong> nature consumption is a process with emissions <strong>and</strong> transferringnatural resources to l<strong>and</strong>fills. From the human point <strong>of</strong> view consumption is a crucial part <strong>of</strong> materialwell-being <strong>and</strong> a base <strong>of</strong> economic growth. Sustainability takes account the fact that a safe operationbase for humanity is limited (Rockström, 2009, 473). Basic metals, for example, run out in a few tenyears in the current level <strong>of</strong> consumption. (Bleischwitz et al. 2009, 8; Jackson 2009, 10).Recycling means that disposed products, as well as most <strong>of</strong> wastes, are used as raw material formaking new ones. The amount <strong>of</strong> recycling, composting, <strong>and</strong> waste can be used as an indicator for189

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