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3147. CORPORATE RESPONSIBILITY
INTEGRATING SUSTAINABILITY INTO STRATEGY ANDINNOVATIONA FORESIGHT-INSPIRED SYSTEMATIC APPROACH FOR BUSINESSESDr. Bernhard AlbertABSTRACT – What is needed by businesses for robust and sustainable development is an approachwhich encompasses the integral and participatory identification and evaluation of environmentaldevelopments and the integration of the results into day-to-day business. Participatory processes are agood basis. They make it possible to integrate the necessary actors at an early stage and to reduceresistance to change. At the same time, they strengthen foresight capabilities and promote a holisticview of the organisation and its activities. During these processes, internal perceptions of corporateframeworks and external environments can be reconciled with the insights of external experts. Thismakes it possible to identify the most influencing and most influenced general developments, blindspots, and company-specific trends. Subsequently, the results can be mapped on trend landscapes andrated in trend radars. The latter are fundamental for developing strategies, assessing risks, identifyingbusiness opportunities, and initialising innovation processes. In a crucial final stage, the results haveto be communicated, transferred to existing structures and processes, and continuously updated, e.g.by adding further layers to road maps, project management and product planning. An accompanyingevaluation restarts the process by determining successes and changes and by providing a freshperspective on inner and outer environments. The article ends with a brief case study on the successfulimplementation of such a process in a German based road groupage network.1. An Academic IllusionIn my ten years as an advisor and facilitator for futures research and foresight methodology, I haverepeatedly witnessed that companies try to get a grip on the future by commissioning future studies orscenarios or booking foresight, strategy or innovation workshops. Unfortunately, however, this approachoften is not crowned with success. Recommended measures are not implemented and the results are notor only to a limited degree communicated within the organisation. As a consequence, they are neitherincorporated into strategy and innovation processes, nor into product development or changemanagement. The situation is similar for sustainability. Here, too, businesses commission surveys, kickoff certification processes, and develop sustainability reports. All too often, these are used only forexternal communication, without leading to real change within. As a result, companies not only achievefar less than would have been possible, but also far less than what would have been expedient for315
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Hanna Lakkala & Jarmo Vehmas (edito
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CONTENTSINTRODUCTION ..............
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Implementation of Total responsibil
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In addition, an expert panel chaire
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GROUPING AND RANKING THE EU-27 COUN
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objects, i.e. countries. The city b
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Motorization rate (number of cars/
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Cluster 7: Italy, SpainAs can be un
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The northwestern European cluster i
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ReferencesEurostat (2011) Eurostat
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The authors applied both the SUMMA
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3.1. SUMMA examplesEmissions are a
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sector not in the paid work sector
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sustainability. While non-use and e
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Figure 5.Fund-Flow analysis of Scot
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examination concern e.g. dispersal
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These interlinked themes strongly a
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Social sustainabilitySocial sustain
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Economic sustainabilityThe existenc
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Public transport is efficient (supp
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SECRETARIAT OF THE CONVENTION ON BI
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1. Introduction and BackgroundThe d
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3. Case StudiesTwo alternative scen
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(methodological, spatial and time-s
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Comparing with energy uses in Campa
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ESI 0.02 0.02 0.14 0.14% Renewable
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Kamm, B. - Kamm, M. (2004) Principl
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It is possible to identify five pre
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Case study applicationThe Cairngorm
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The language and terminology used b
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utility of MUSIASEM were less varie
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Our findings illustrate that relati
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McNie, E. C. 2007, "Reconciling the
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1. IntroductionRomania is a country
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Figure 2.The Manufacture sector has
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Figure 5.Between 2002 and 2006, Ele
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The database of net taxes on produc
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Serbanescu, I., 2007. Romania Under
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flows such as the residuals of prod
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Consumption (TMC) is a deriavite of
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6. Imported and Exported Material F
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points of view means that the use o
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TRENDS AND DRIVING FACTORS IN FINNI
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Figure 1.The interlinking of the fr
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Figure 3. The removal of total andc
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200150100500-50CO2FI/FECFIFECFI/VAF
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ReferencesBraczyk, P.H.J., Cooke, P
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“JUST BEGIN”A CASE STUDY IN CRE
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2. Materials and MethodsThe role of
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everyone some share in the land’s
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allowing for winter grazing and car
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Useful PrinciplesAn especially impo
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This approach necessarily has major
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POWERING THE FUTURE OF THE LEAST DE
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made interviews in a village that h
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was put on projects predominantly f
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(discussed in more detail in follow
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4. Solar Home System Program in Lao
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micro hydro has not received that m
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And the role of smaller scale solut
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has become in discourse level the m
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ReferencesBerliant, Leslie (2009) W
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DEVELOPING TIBET INTO A SPECIAL SUS
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are just a curiosity for festivals
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Environmental sustainabilityEnviron
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and towns under the reservoir. Howe
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ailways, airports and townships for
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(3) social needs: good relations an
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COPENHAGEN FAILURE AND NORTH-SOUTHD
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”whoever defines the terms of the
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Blair makes a division between deve
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Issue 3: Action suggestionsOne of t
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change as a serious problem and und
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aspects. Through the scrutiny of le
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50 000 ha are currently irrigated.
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Table 2.The main pieces of legislat
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Table 3.The main policy documents o
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However, the Zambian laws on sanita
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State House (2009). Updated on 16th
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Forum 2009). As agriculture is the
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2005; Levy and Newell 2002). These
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The virtual water ‘flows’ embed
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value given to the other members of
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countries of operation, promoting m
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Hoekstra, A.Y., Chapagain, A.K., (2
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1723. SUSTAINABLE CONSUMPTION
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guarantee the consumer’s opportun
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3. Growth of GDP doesn’t guarante
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Veblen’s observation on the inter
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overriding of the ‘interference o
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consumption has no centre point (or
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Habermas, J., 1968. Erkenntnis und
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2010). However, people who prioriti
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Table 2.Operationalizing of attitud
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material intensity, which is driven
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225 cases of serious illness per te
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instance, to tax labor in the frame
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Anderson, A., Harris, T., Tylavsky,
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Heiskala, R. (2000). Toiminta, tapa
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Rauh, V., Arunajadai, S., Horton, M
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MAXIMUM AND MINIMUM CONSUMPTION- TW
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possibilities to participate in the
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udgets were mostly selected by expe
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Figure 1.Material footprint of the
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eference budgets. A reduction in li
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Schmidt-Bleek,F. (2009) The Earth:
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A CONCEPTUAL FRAMEWORK FOR LIFE CYC
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Geels notes that for transitions to
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Hafkamp (2002), working from the ec
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4.1. LCT based analysis as a test f
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effect, this image establishes a vi
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management strategies, it has been
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5.2.3. Subsidiarity: Level of imple
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Council Directive. 2008. 2008/98/EC
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LAND USE FOR BIOENERGY PRODUCTION -
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Economic: part of the technical pot
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local food production system. Conse
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As can be seen from the graph above
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ReferencesBerndes G, Hoogwijk M, va
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DRIVERS AND BARRIERS TO SUSTAINABLE
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Figure 1.Dynamic and Folding Field
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esponses to an array of possible em
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Leadership and institutionsThe SEQC
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not preferable. Scenario 4: Transfo
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Figure 2.Practical responses across
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Wilber, Ken. 2001. A Theory of Ever
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2. Background and LiteratureSustain
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about environmental challenges. Sco
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interconnectedness of globalization
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ConclusionThe analysis of the data
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ReferencesAgenda 21, Chapter 36. Th
Page 264 and 265: 2. Theory and LiteratureTo achieve
Page 266 and 267: There probably are professional dif
Page 268 and 269: design fields, 2 from economics and
Page 270 and 271: out. While there are some necessary
Page 272 and 273: J. (Eds.) Proceedings of LeNS Confe
Page 274 and 275: INNOVATIVE FISCAL POLICY IN THE CON
Page 276 and 277: 3. A concept of innovative fiscal p
Page 278 and 279: transfers, and social contributions
Page 280 and 281: Although Finland can be ranked into
Page 282 and 283: which induced lower tax revenues -
Page 284 and 285: panacea; furthermore, unlegislated
Page 286 and 287: ReferencesAfonso, A. - Hauptmeier,
Page 288 and 289: In this paper are presented some fi
Page 290 and 291: The baseline scenario for 2011-2012
Page 292 and 293: Indirect effects: the increased wei
Page 294 and 295: AcknowledgementsThis paper was supp
Page 296 and 297: e added to the domestic hidden econ
Page 298 and 299: case when all household are involve
Page 300 and 301: (from 70.8% in 1997 to 63.1% in 200
Page 302 and 303: Appendix 1Shares of informal income
Page 304 and 305: H2 Estimations under the hypotheses
Page 306 and 307: 1999). In this analysis the Finnish
Page 308 and 309: warming, growing environmental burd
Page 310 and 311: aggregate indicator. It is by no me
Page 312 and 313: Diefenbacher, H. 1994. The index of
Page 316 and 317: themselves - both in day-to-day bus
Page 318 and 319: 3. How do we arrive at big picture?
Page 320 and 321: Figure 3.Pillars of sustainability
Page 322 and 323: That communication, networking, and
Page 324 and 325: companies already consider the sust
Page 326 and 327: 1. IntroductionCompanies leading in
Page 328 and 329: Figure 1.Sources of InnovationExami
Page 330 and 331: penetration of disruptive innovatio
Page 332 and 333: introduced by Canon which eventuall
Page 334 and 335: Scenario 4 - Disruptive Era: This i
Page 336 and 337: Margolis, J.D. and Walsh, J. P. 200
Page 338 and 339: 1. IntroductionTotal Quality manage
Page 340 and 341: Waddock and Graves, 1997). Neverthe
Page 342 and 343: organizations to discover and creat
Page 344 and 345: undertaken to pursue a sustainable
Page 346 and 347: and ways to enhance and effectively
Page 348 and 349: Waddock, SA & Graves, SB 1997. ‘T
Page 350 and 351: the company and its stakeholders. O
Page 352 and 353: persons. About 30% of the shares ar
Page 354 and 355: working groups and board of directo
Page 356 and 357: sustainability webpages and press r
Page 358 and 359: Näsi, Juha (1995) What is stakehol
Page 360 and 361: the indirect and inter-stakeholder
Page 362 and 363: In June 2005, the presidents of Uru
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examine the stakeholder relationshi
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Union expressed its’ support to t
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The analysis of this case illustrat
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Meyer, K. E., Mudambi, R. & Narula,
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(Vandenbergh 2007; McBarnet and Kur
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Finally, enforceability is another
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3.2. OverviewThe legal scholarship
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law, transnational private regulati
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The SA8000, a certification based s
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As the analyzed literature shows, t
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Shaffer, G. and Pollack, M.A.., 201
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documents and to correct the disclo
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2.2. The EU CSR disclosure regimeSi
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The decision laid down the path for
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2011). More fundamental criticisms
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espect of the materiality of CSR re
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unexpected side effects as well. As
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HEITZMAN, S., WASLEY, C. E. & ZIMME
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4008. FUTURES METHODS
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1. IntroductionThe Finnish society
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Figure 2.An analysis on effectivene
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In the following the scenarios are
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Development corresponds closest to
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THE SIGNIFICANCE OF WILD CARDS AND
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infrastructure sector. Thus, the ne
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consulted the right experts or if w
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Tampere area and Lapin Kansa is pub
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Here are just a few examples of the
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transparent decision-making. If pol
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Local and Regional Authorities.http
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DELPHI ON TRANSPORT AND CO 2 EMISSI
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which had offered little informatio
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and sidewalks. The use and ownershi
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very slow decrease after the year 2
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emissions of the car, and the annua
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Finnish Government (2008) Long-term
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ANALYSING THE SUSTAINABILITY OF ROA
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developed countries but not globall
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only are useful in stable condition
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analysis and literature survey form
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However, the survey did not give in
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DETR (1999) Sustainable distributio
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complex and systematic understandin
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The structure and aims of the paper
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Table 1.Steps of the ANT-derived me
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After the first iteration the impor
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in the real world? Since the lack o
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SMALL STEP TOWARDS SUSTAINABLE TRAN
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Quantitative content analysis was p
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general, attitudes towards car tax
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Future orientation of the discussio
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public, there were little possibili
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46810. SUSTAINABLE ENERGY
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meaningful components and compares
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fuel combustion. Positive values fo
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We analyse the changes in the count
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200180160140120100806040200Activity
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has had considerable impact on CO 2
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The structural decomposition analys
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Intensity effect on Final Energy Co
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%China, factors affecting CO 2 emis
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4. ConclusionsThe decomposition ana
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MICROALGAE AS A BIOFUEL FEEDSTOCK:
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are dominating the international ag
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3.1.3. BiodiversityBiodiversity is
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Moreover, people attach more and mo
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important role in tackling with or
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Spolaore P., Joannis C. C., Duran E
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DESIGNING SUSTAINABLE INNOVATIONSK.
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disciplines and socialised in diffe
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5. Corporate contextKSB is a medium
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Most important, BOS does not touch
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ongoing or expected changes in the
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1Idea andevaluation2Clarif. ofobjec
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Arthur. 2009. The Nature of Technol
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SUSTAINABILITY AWARENESS IN DESIGN
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Figure 1.Left: The various roles of
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longer product centred. It is widel
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the competence to help develop dema
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Figure 4.Survey framework: Dimensio
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gap. In our survey, the lack of con
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SUSTAINABILITY AND INDUSTRIAL DESIG
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“memories of the future” that e
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that it is quite common for compani
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3. How will sustainability change:
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e sensitive to sustainability as th
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Industrial Designers Society of Ame
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