trends and future of sustainable development - TransEco

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SUSTAINABILITY AWARENESS IN DESIGN - BRIDGINGTHE GAP BETWEEN DESIGN RESEARCH ANDPRACTICEOuti Ugas 1 and Cindy Kohtala 21 Kausaali Oy, Helsinki, Finland2 Aalto University School of Art and Design, Helsinki, FinlandABSTRACT – This paper reports on the preliminary findings of a study on how design practitionersin Finland understand sustainability and implement sustainability principles. Our future aim is toemploy this Barometer in determining how to best promote more sustainable innovation-oriented,design-centred practice in Finnish industry. Our hypothesis is that there is a crucial gap betweenacademic research and professional practice in implementing design-for-sustainability. Moreover inour previous research we detected a gap between how human-centred designers (HCD) (implicatingsocial sustainability principles) and eco-designers (implicating environmental sustainabilityprinciples) perceive their scope of responsibility. Initial findings from our survey indicate that this gapis possibly less significant than designers’ capability to address the interface between the user and theecosystem as well as the user and the wider social tissue. In fact, a greater difference seems to existbetween product (“material”) and service (“immaterial”) designers in their prioritization: theirperceived scope of responsibility (jurisdiction) and definition of design value. Our guiding frameworkis the Framework for Strategic Sustainable Development FSSD.1. IntroductionThe objective of this paper is to describe the current status of sustainable design practice in Finland,according to our ongoing Sustainable Design Barometer project. We describe the background andmotivation behind the project, our hypotheses, the logic behind the design of the Barometer, and someinitial findings.The core of the Sustainable Design Barometer Project is an extensive survey, the goal of which is tocreate a reliable tool for profiling designers and design competences in terms of responsibility, definitionof success, sustainability, idealism and other attitudes or worldviews. Our standpoint is that in order todrive the development and implementation of sustainable solutions and eco-innovation, designpractitioners need robust understanding and acceptance of sustainability principles and competence infuture-oriented systems thinking. A carefully designed Barometer can detect where the gaps lie in bothknowledge/knowhow and attitude/mindset between designing for the (unsustainable) status quo anddesigning for a sustainable society. Only by mapping the current status and the gaps can we robustly514
address them in order to effect the radical change needed in post-industrial consumption andproduction patterns. In essence, we argue that this transformation in Finnish design will provide a moreeconomically sustainable foundation for both the profession and Finnish industry generally.As the study is ongoing, this paper will focus on chosen aspects of design value and designjurisdiction in Finnish professional design practice, from the perspective of the designers themselves.This is intended to reveal actual mindsets in the industry, and we compare them to ‘ideal’ objectives asdelineated in literature and international indicators such as design competitions. Moreover, we suggestthat the design educational and research context is better able to accommodate systemic perspectivesand wider scopes of responsibility than the professional practice of design, whose business foundation ismuch more limited in timescale and how return (and therefore value) is defined.2. BackgroundIn this section we define necessary concepts, summarize our professional field and how it is changing,and indicate the framework within which we work. The scope of ‘professional designer’ in our survey is apractitioner working in a design agency or in-house design department, which implies that activities arenot restricted to product or industrial design but encompass strategic design, service design, and tasksthat extend to graphic design and architecture/interior design. 1On DesignValtonen (2007) published a valuable historical review of the Finnish industrial design profession, whichillustrates how the focus of designers has expanded from form and aesthetics to driving companystrategy and innovation. (See Figure 1, left) On the other hand another study for the Finnish Ministry ofEmployment and the Economy found that design practice in Finland has not evolved to its full“transformational” potential and remains centred upon product and service development alone, to thepossible detriment of innovation and enabling well-being solution development (Aminoff et al. 2010).(See Figure 1, right)1The fields of graphic design and architecture/interior design were not, however, directly targeted in this study.515
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Hanna Lakkala & Jarmo Vehmas (edito
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CONTENTSINTRODUCTION ..............
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Implementation of Total responsibil
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In addition, an expert panel chaire
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GROUPING AND RANKING THE EU-27 COUN
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objects, i.e. countries. The city b
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Motorization rate (number of cars/
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Cluster 7: Italy, SpainAs can be un
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The northwestern European cluster i
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ReferencesEurostat (2011) Eurostat
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The authors applied both the SUMMA
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3.1. SUMMA examplesEmissions are a
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sector not in the paid work sector
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sustainability. While non-use and e
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Figure 5.Fund-Flow analysis of Scot
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examination concern e.g. dispersal
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These interlinked themes strongly a
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Social sustainabilitySocial sustain
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Economic sustainabilityThe existenc
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Public transport is efficient (supp
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SECRETARIAT OF THE CONVENTION ON BI
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1. Introduction and BackgroundThe d
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3. Case StudiesTwo alternative scen
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(methodological, spatial and time-s
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Comparing with energy uses in Campa
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ESI 0.02 0.02 0.14 0.14% Renewable
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Kamm, B. - Kamm, M. (2004) Principl
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It is possible to identify five pre
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Case study applicationThe Cairngorm
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The language and terminology used b
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utility of MUSIASEM were less varie
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Our findings illustrate that relati
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McNie, E. C. 2007, "Reconciling the
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1. IntroductionRomania is a country
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Figure 2.The Manufacture sector has
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Figure 5.Between 2002 and 2006, Ele
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The database of net taxes on produc
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Serbanescu, I., 2007. Romania Under
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flows such as the residuals of prod
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Consumption (TMC) is a deriavite of
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6. Imported and Exported Material F
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points of view means that the use o
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TRENDS AND DRIVING FACTORS IN FINNI
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Figure 1.The interlinking of the fr
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Figure 3. The removal of total andc
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200150100500-50CO2FI/FECFIFECFI/VAF
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ReferencesBraczyk, P.H.J., Cooke, P
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“JUST BEGIN”A CASE STUDY IN CRE
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2. Materials and MethodsThe role of
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everyone some share in the land’s
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allowing for winter grazing and car
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Useful PrinciplesAn especially impo
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This approach necessarily has major
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POWERING THE FUTURE OF THE LEAST DE
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made interviews in a village that h
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was put on projects predominantly f
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(discussed in more detail in follow
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4. Solar Home System Program in Lao
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micro hydro has not received that m
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And the role of smaller scale solut
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has become in discourse level the m
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ReferencesBerliant, Leslie (2009) W
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DEVELOPING TIBET INTO A SPECIAL SUS
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are just a curiosity for festivals
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Environmental sustainabilityEnviron
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and towns under the reservoir. Howe
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ailways, airports and townships for
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(3) social needs: good relations an
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COPENHAGEN FAILURE AND NORTH-SOUTHD
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”whoever defines the terms of the
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Blair makes a division between deve
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Issue 3: Action suggestionsOne of t
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change as a serious problem and und
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aspects. Through the scrutiny of le
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50 000 ha are currently irrigated.
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Table 2.The main pieces of legislat
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Table 3.The main policy documents o
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However, the Zambian laws on sanita
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State House (2009). Updated on 16th
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Forum 2009). As agriculture is the
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2005; Levy and Newell 2002). These
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The virtual water ‘flows’ embed
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value given to the other members of
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countries of operation, promoting m
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Hoekstra, A.Y., Chapagain, A.K., (2
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1723. SUSTAINABLE CONSUMPTION
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guarantee the consumer’s opportun
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3. Growth of GDP doesn’t guarante
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Veblen’s observation on the inter
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overriding of the ‘interference o
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consumption has no centre point (or
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Habermas, J., 1968. Erkenntnis und
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2010). However, people who prioriti
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Table 2.Operationalizing of attitud
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material intensity, which is driven
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225 cases of serious illness per te
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instance, to tax labor in the frame
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Anderson, A., Harris, T., Tylavsky,
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Heiskala, R. (2000). Toiminta, tapa
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Rauh, V., Arunajadai, S., Horton, M
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MAXIMUM AND MINIMUM CONSUMPTION- TW
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possibilities to participate in the
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udgets were mostly selected by expe
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Figure 1.Material footprint of the
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eference budgets. A reduction in li
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Schmidt-Bleek,F. (2009) The Earth:
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A CONCEPTUAL FRAMEWORK FOR LIFE CYC
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Geels notes that for transitions to
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Hafkamp (2002), working from the ec
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4.1. LCT based analysis as a test f
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effect, this image establishes a vi
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management strategies, it has been
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5.2.3. Subsidiarity: Level of imple
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Council Directive. 2008. 2008/98/EC
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LAND USE FOR BIOENERGY PRODUCTION -
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Economic: part of the technical pot
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local food production system. Conse
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As can be seen from the graph above
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ReferencesBerndes G, Hoogwijk M, va
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DRIVERS AND BARRIERS TO SUSTAINABLE
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Figure 1.Dynamic and Folding Field
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esponses to an array of possible em
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Leadership and institutionsThe SEQC
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not preferable. Scenario 4: Transfo
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Figure 2.Practical responses across
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Wilber, Ken. 2001. A Theory of Ever
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2. Background and LiteratureSustain
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about environmental challenges. Sco
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interconnectedness of globalization
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ConclusionThe analysis of the data
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ReferencesAgenda 21, Chapter 36. Th
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2. Theory and LiteratureTo achieve
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There probably are professional dif
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design fields, 2 from economics and
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out. While there are some necessary
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J. (Eds.) Proceedings of LeNS Confe
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INNOVATIVE FISCAL POLICY IN THE CON
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3. A concept of innovative fiscal p
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transfers, and social contributions
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Although Finland can be ranked into
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which induced lower tax revenues -
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panacea; furthermore, unlegislated
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ReferencesAfonso, A. - Hauptmeier,
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In this paper are presented some fi
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The baseline scenario for 2011-2012
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Indirect effects: the increased wei
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AcknowledgementsThis paper was supp
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e added to the domestic hidden econ
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case when all household are involve
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(from 70.8% in 1997 to 63.1% in 200
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Appendix 1Shares of informal income
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H2 Estimations under the hypotheses
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1999). In this analysis the Finnish
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warming, growing environmental burd
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aggregate indicator. It is by no me
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Diefenbacher, H. 1994. The index of
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3147. CORPORATE RESPONSIBILITY
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themselves - both in day-to-day bus
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3. How do we arrive at big picture?
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Figure 3.Pillars of sustainability
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That communication, networking, and
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companies already consider the sust
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1. IntroductionCompanies leading in
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Figure 1.Sources of InnovationExami
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penetration of disruptive innovatio
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introduced by Canon which eventuall
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Scenario 4 - Disruptive Era: This i
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Margolis, J.D. and Walsh, J. P. 200
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1. IntroductionTotal Quality manage
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Waddock and Graves, 1997). Neverthe
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organizations to discover and creat
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undertaken to pursue a sustainable
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and ways to enhance and effectively
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Waddock, SA & Graves, SB 1997. ‘T
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the company and its stakeholders. O
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persons. About 30% of the shares ar
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working groups and board of directo
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sustainability webpages and press r
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Näsi, Juha (1995) What is stakehol
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the indirect and inter-stakeholder
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In June 2005, the presidents of Uru
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examine the stakeholder relationshi
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Union expressed its’ support to t
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The analysis of this case illustrat
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Meyer, K. E., Mudambi, R. & Narula,
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(Vandenbergh 2007; McBarnet and Kur
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Finally, enforceability is another
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3.2. OverviewThe legal scholarship
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law, transnational private regulati
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The SA8000, a certification based s
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As the analyzed literature shows, t
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Shaffer, G. and Pollack, M.A.., 201
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documents and to correct the disclo
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2.2. The EU CSR disclosure regimeSi
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The decision laid down the path for
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2011). More fundamental criticisms
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espect of the materiality of CSR re
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unexpected side effects as well. As
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HEITZMAN, S., WASLEY, C. E. & ZIMME
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4008. FUTURES METHODS
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1. IntroductionThe Finnish society
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Figure 2.An analysis on effectivene
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In the following the scenarios are
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Development corresponds closest to
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THE SIGNIFICANCE OF WILD CARDS AND
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infrastructure sector. Thus, the ne
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consulted the right experts or if w
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Tampere area and Lapin Kansa is pub
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Here are just a few examples of the
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transparent decision-making. If pol
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Local and Regional Authorities.http
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DELPHI ON TRANSPORT AND CO 2 EMISSI
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which had offered little informatio
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and sidewalks. The use and ownershi
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very slow decrease after the year 2
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emissions of the car, and the annua
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Finnish Government (2008) Long-term
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ANALYSING THE SUSTAINABILITY OF ROA
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developed countries but not globall
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only are useful in stable condition
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analysis and literature survey form
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However, the survey did not give in
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DETR (1999) Sustainable distributio
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complex and systematic understandin
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The structure and aims of the paper
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Table 1.Steps of the ANT-derived me
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After the first iteration the impor
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in the real world? Since the lack o
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SMALL STEP TOWARDS SUSTAINABLE TRAN
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Quantitative content analysis was p
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general, attitudes towards car tax
Page 464 and 465: Future orientation of the discussio
Page 466 and 467: public, there were little possibili
Page 468 and 469: 46810. SUSTAINABLE ENERGY
Page 470 and 471: meaningful components and compares
Page 472 and 473: fuel combustion. Positive values fo
Page 474 and 475: We analyse the changes in the count
Page 476 and 477: 200180160140120100806040200Activity
Page 478 and 479: has had considerable impact on CO 2
Page 480 and 481: The structural decomposition analys
Page 482 and 483: Intensity effect on Final Energy Co
Page 484 and 485: %China, factors affecting CO 2 emis
Page 486 and 487: 4. ConclusionsThe decomposition ana
Page 488 and 489: MICROALGAE AS A BIOFUEL FEEDSTOCK:
Page 490 and 491: are dominating the international ag
Page 492 and 493: 3.1.3. BiodiversityBiodiversity is
Page 494 and 495: Moreover, people attach more and mo
Page 496 and 497: important role in tackling with or
Page 498 and 499: Spolaore P., Joannis C. C., Duran E
Page 500 and 501: DESIGNING SUSTAINABLE INNOVATIONSK.
Page 502 and 503: disciplines and socialised in diffe
Page 504 and 505: 5. Corporate contextKSB is a medium
Page 506 and 507: Most important, BOS does not touch
Page 508 and 509: ongoing or expected changes in the
Page 510 and 511: 1Idea andevaluation2Clarif. ofobjec
Page 512 and 513: Arthur. 2009. The Nature of Technol
Page 516 and 517: Figure 1.Left: The various roles of
Page 518 and 519: longer product centred. It is widel
Page 520 and 521: the competence to help develop dema
Page 522 and 523: Figure 4.Survey framework: Dimensio
Page 524 and 525: gap. In our survey, the lack of con
Page 526 and 527: SUSTAINABILITY AND INDUSTRIAL DESIG
Page 528 and 529: “memories of the future” that e
Page 530 and 531: that it is quite common for compani
Page 532 and 533: 3. How will sustainability change:
Page 534 and 535: e sensitive to sustainability as th
Page 536 and 537: Industrial Designers Society of Ame
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