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trends and future of sustainable development - TransEco

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Appendix 11. “Sustainability has always a been my personal interest but if I think <strong>of</strong> my basic studies it was noton the agenda then in any way, the 80’s was just fast forward...”2. “In practice the <strong>development</strong> [<strong>of</strong> sustainability] has been left to the level <strong>of</strong> what legislation <strong>and</strong>EU-directives dem<strong>and</strong>… Not many companies see it [sustainability] as a competitive benefit so thatthey would actually do more than what is required.”3. “It was very rare [that companies requested sustainability], sometimes we tried to push itforward. And I recall that we tried to avoid some bad plastics or whatever small things you were ableto do.”4. “In the 60’s the environmental was very close to the hippie movement <strong>and</strong> the environmentalradicalism that followed gave it a very strong image <strong>of</strong> societal criticism <strong>and</strong> this surely causedproblems with the industry.”5. “Sustainable design has been given this ‘recycling-reputation’…Maybe in the initial stages itsimportant to manifest it by doing things from used bottle caps but that makes it lookunpr<strong>of</strong>essional…”6. “I believe that there’s a lot <strong>of</strong> emotion brought in when you start speaking <strong>of</strong> <strong>sustainable</strong><strong>development</strong>… A lot <strong>of</strong> old preconceptions <strong>of</strong> preaching.”7. “We should get that sort <strong>of</strong> tools that you could somehow evaluate manufacturing methods <strong>and</strong>where the product is made, so that you could physically somehow count things, you could get factualdata.”8. “Quantitative methods work quite well especially when dealing with corporate management”9. “Sustainability was present a lot during my studies as a topic… but that there would have beensomething genuinely knowledge-based <strong>and</strong> useful I don’t recall.”ReferencesBarley, Stephen.R – Tolbert, Pamela S. (1997) Institutionalization <strong>and</strong> Structuration: Studying the Linksbetween Action <strong>and</strong> Institution, Organization Studies, 18(1), pp.93 -117.Charter, Martin – Tischner, Ursula (eds.) (2001) Sustainable Solutions: Developing Products <strong>and</strong>Services for the Future. Sheffield: Greenleaf.de Geus, Arie (1999/1997) The Living Company: Growth Learning <strong>and</strong> Longevity in Business.Paperback edition. Nicholas Brealey Publishing.FIMECC (2011) Main page. http://www.fimecc.com/en/index.php/Main_Page [retrieved 6.5.2011]Haanaes, Knut – Balagopal, Balu – Kong, Ming Teck – Velken, Ingrid – Arthur, David – Hopkins,Michael S. – Kruschwitz, Nina (2011) The ‘Embracers’ Seize Advantage, MIT Sloan ManagementReview, Vol. 52(3). http://c0426007.cdn2.cloudfiles.rackspacecloud.com/MIT-SMR-BCGsustainability-the-embracers-seize-advantage-2011.pdf[retrieved 12.4.2011]Heiskanen, Eva (2000) Translations <strong>of</strong> an Environmental Technique – Institutionalization <strong>of</strong> the LifeCycle Approach in Business, Policy <strong>and</strong> Research Networks. Dissertation. Helsinki School <strong>of</strong>Economics <strong>and</strong> Business Administration.Holopainen, Mari – Järvinen, Juha (eds.) (2006) Muotoilun toimialakartoitus 2006. Helsinki:Designium. http://www.taik.fi/images/stories/Palvelut_Designium/TOIMIALAKARTOITUS_06_fix.pdf [retrieved 7.11.2010].535

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