trends and future of sustainable development - TransEco

gap. In our survey, the lack of consideration of ethical production and little or no emphasis on ethicalissues in design briefs is cause for concern in this regard.However, if we move to PSS models in business, our survey results point to the potential danger thatwe will lose sight of products and production. For example, the service designers in our survey focusednoticeably less on materials and production than product designers, and both groups rarely considerlogistics and distribution in their design processes.In conclusion we see that the designer’s perceived jurisdiction is smaller than it could be (or shouldbe), meaning that designers prioritize a particular user or a user group over the wider society. Wepropose that this gap between user and global responsibility may be closing in future as today’s designstudents graduate and move into design practice. This is supported by statements made by designprofessors we interviewed, such as: “Sustainable design is actually an extension of how we shouldunderstand good design and what should be included in good design, issues such as globalresponsibility, the sweatshop issues, etc. It’s no longer what is between the product and the user and theimmediate environment, but the whole global system.” 1 Forging the strategic link between everydaybusiness practice and addressing the macro needs of both the ecosystem and the society at large is aclear challenge, one that we will address in future phases of this project. The need to unpack themeaning of social sustainability and the layers of the social tissue in terms of user/community/societyneeds is especially relevant to our research.ReferencesAminoff, Christian – Hänninen, Timo – Kämäräinen, Mikko – Loiske, Janne (2010) The Changed Roleof Design. Ministry of Employment and the Economy.http://www.tem.fi/files/26881/The_Changed_Role_of_Design.pdf retrieved 9 July 2010.Brown, Tim (2009) Change by Design: How Design Thinking Transforms Organizations and InspiresInnovation. New York: HarperBusiness.Charter, Martin – Tischner, Ursula (2001) Sustainable Product Design. In Charter, Martin – Tischner,Ursula (eds.) (2001) Sustainable Solutions: Developing Products and Services for the Future.Sheffield, UK: Greenleaf Publishing, 118-138.Finisterra do Paço, Arminda M. – Barata Raposo, Mario Lino – Filho, Walter Leal (2009) Identifying thegreen consumer: A segmentation study. Journal of Targeting, Measurement and Analysis forMarketing Vol. 17(1), 17–25.Kohtala, Cindy (2011) Communicating eco-benefits: Esthetics and Expressions. Eco-trend report(unpublished).Max-Neef, Manfred A. (1991) Human Scale Development: Conception, Application and FurtherReflections. New York: The Apex Press.Pemberton, Stephanie (2011) Sustainable assessment criteria (personal email to Cindy Kohtala, 25 May2011).Robèrt, Karl-Henrik – Schmidt-Bleek, B. – Aloisi de Larderel, J. – Basile, G. – Jansen, J.L. – Kuehr, R. –Price Thomas, P. – Suzuki, M. – Hawken, P. – Wackernagel, M. (2002) ‘Strategic sustainabledevelopment – selection, design and synergies of applied tools’, Journal of Cleaner ProductionVol. 10(3), 197–214.Robèrt, Karl-Henrik (2009) Real change through backcasting from sustainability principles:presentation of an international research programme built on a unifying Framework for Strategic1Interview, Professor 1, 9 May 2011.524