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Review of the Registered Clubs Industry in NSW - Clubs NSW

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6 Streng<strong>the</strong>n<strong>in</strong>g <strong>the</strong> f<strong>in</strong>ancial viability <strong>of</strong> <strong>the</strong> registered<br />

clubs <strong>in</strong>dustry<br />

<strong>the</strong> <strong>in</strong>troduction <strong>of</strong> gam<strong>in</strong>g mach<strong>in</strong>es <strong>in</strong> hotels, it suggested that this was a major<br />

contribut<strong>in</strong>g factor.<br />

Pan<strong>the</strong>rs Enterta<strong>in</strong>ment Group identified that, <strong>in</strong> more recent times, consolidation<br />

with<strong>in</strong> <strong>the</strong> hotel sector (ie, <strong>the</strong> move away from <strong>in</strong>dividual ownership to publiclylisted<br />

hotel groups and private equity firms) made <strong>the</strong>m formidable competitors for<br />

clubs, which are community-owned and do not have <strong>the</strong> same capacity for<br />

develop<strong>in</strong>g group hold<strong>in</strong>gs. 107<br />

IPART notes that while clubs are experienc<strong>in</strong>g <strong>in</strong>creas<strong>in</strong>g competitive pressure, clubs<br />

also enjoy some benefits over competitors such as hotels – such as gam<strong>in</strong>g tax<br />

concessions - and have previously enjoyed access to land at peppercorn rental rates.<br />

Demographic and socio-economic changes<br />

Local demographic and socio-economic changes can <strong>in</strong>fluence a club’s core market<br />

(members and guests) and <strong>the</strong>reby <strong>in</strong>fluence <strong>the</strong> pr<strong>of</strong>itability and f<strong>in</strong>ancial viability<br />

<strong>of</strong> a club. For example:<br />

<br />

<br />

<br />

A club located <strong>in</strong> a population growth area is likely to experience an <strong>in</strong>crease <strong>in</strong><br />

<strong>the</strong> local membership and guest base.<br />

Conversely, a club located <strong>in</strong> an area where <strong>the</strong> population is decl<strong>in</strong><strong>in</strong>g and <strong>the</strong>re<br />

are a number <strong>of</strong> alternative hospitality venues (ie, hotels and o<strong>the</strong>r clubs) is likely<br />

to have a static or decl<strong>in</strong><strong>in</strong>g membership and guest base.<br />

Changes <strong>in</strong> <strong>the</strong> socio-economic or demographic pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> club catchment area,<br />

such as <strong>the</strong> age pr<strong>of</strong>ile or enterta<strong>in</strong>ment and recreation preferences, can also lead<br />

to a decl<strong>in</strong>e or <strong>in</strong>crease <strong>in</strong> a club’s membership base (for example, lawn bowl<strong>in</strong>g is<br />

less popular than it was <strong>in</strong> <strong>the</strong> past which has led to a decl<strong>in</strong>e <strong>in</strong> bowl<strong>in</strong>g clubs’<br />

membership).<br />

Case study clubs confirmed <strong>the</strong> significance <strong>of</strong> demographic change to club<br />

pr<strong>of</strong>itability. One case study club identified that its location <strong>in</strong> a population growth<br />

area was beneficial 108 ; ano<strong>the</strong>r noted <strong>the</strong> effect a decl<strong>in</strong><strong>in</strong>g population was hav<strong>in</strong>g on<br />

its pr<strong>of</strong>itability 109 . The public roundtables, <strong>in</strong> particular regional roundtable<br />

hear<strong>in</strong>gs, also noted <strong>the</strong> impact <strong>of</strong> decl<strong>in</strong><strong>in</strong>g populations on club operations.<br />

However, IPART notes that, although a stable or <strong>in</strong>creas<strong>in</strong>g population base is a<br />

favourable condition for a club, it provides no certa<strong>in</strong>ty <strong>of</strong> improved f<strong>in</strong>ancial<br />

performance or long-term viability. The club also needs to consider <strong>the</strong> chang<strong>in</strong>g<br />

preferences and expectations <strong>of</strong> members and guests (ie, <strong>the</strong> market) and respond by<br />

provid<strong>in</strong>g facilities and services to meet <strong>the</strong>se preferences and expectations (ie,<br />

ma<strong>in</strong>ta<strong>in</strong> its relevance and market appeal).<br />

107 Pan<strong>the</strong>rs Enterta<strong>in</strong>ment Group submission, 26 July 2007, p 25.<br />

108 Bowlers Club <strong>of</strong> <strong>NSW</strong>.<br />

109 Clubmulwala.<br />

<strong>Review</strong> <strong>of</strong> <strong>the</strong> <strong>Registered</strong> <strong>Clubs</strong> <strong>Industry</strong> <strong>in</strong> <strong>NSW</strong> IPART 101

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