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2120 final report.pdf - Agra CEAS Consulting

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THE SOCIO-ECONOMIC IMPLICATIONS OF THE VARIOUS SYSTEMS TO KEEP LAYING HENSeggs. There is a fear that if the implementation causes a reduction in production, there may be aproblem in securing eggs for processing.A concern for the future relates to the relative usage of dried versus liquid egg. Dried egg is lighterto transport, does not require chilled storage and has a longer shelf life than liquid egg. Dried eggproducts are therefore more vulnerable to competition from imports, whether from the EU or thirdcountries. The size of the dried product market is increasing in Finland, although this does not seemto be at the expense of the liquid market. However, converting production systems in the foodindustry from those that use liquid to those that use dried egg is not considered to be difficult and inprinciple this could happen. In such a scenario the market in Finland would be much more open tocompetition from imports.A lot will depend on consumer habits and how these might change between now and 2012. Anincreasing number of meals are taken out of the home and a greater proportion of ready meals areconsumed. Finland has a high proportion of women in the workforce and this may accelerate thistrend. Increases in this type of consumption are likely to increase the demand for processed eggproducts.Scanegg did introduce some processed egg products (for example, omelette mix) to the retail sectorin 2001 to test the market, but these were subsequently withdrawn. These products may well bereintroduced to take advantage of changes in lifestyle in the medium term and, if successful, this mayhelp to underpin the market.In summary, the processing industry in Finland would find it difficult to increase the price ofprocessed products to maintain margins given the threat from imported products both from withinthe EU and also from third countries. The strategy for the processing sector is therefore one oftrying to add value, increase efficiency and build market share in the medium term. Whilst there is adegree of nervousness in the industry about the likely impact of the Directive, there is still time toadjust.160

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